Tag Archives: North

North Star goals for category leaders: Agile, customer-centric culture

Leadership

Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal. Greg Kihlstrom on March 3, 2023 This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here, … Continue reading North Star goals for category leaders: Agile, customer-centric culture →

North Star goals for category leaders: First-party customer view

Leadership Skills

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy. Greg Kihlstrom on January 30, 2023 This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found … Continue reading North Star goals for category leaders: First-party customer view →

North Korean hackers targeted nearly 1,000 South Korean foreign policy experts

Hacking Attempts

Google reveals North Korean-backed campaign targeting security researchers Mariella Moon @mariella_moon Google’s Threat Analysis Group has identified an ongoing campaign that’s been targeting security researchers working on vulnerabilities over the past few months. The team says “a government-backed entity based in North Korea” is behind the attacks, which typically use social engineering to engage the … Continue reading North Korean hackers targeted nearly 1,000 South Korean foreign policy experts →

North Star goals for category leaders: One-to-one, omnichannel personalization

Omni-Channel

While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization →

Apple Search Ads Boost iOS App Use, Retention In North America

Search Engine Marketing

Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America →

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