AI can help draft cold emails, but it shouldn’t run the show. Learn the right way to blend automation and personalization when prospecting. Kath Pay on December 5, 2023 A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate … Continue reading AI-powered cold email: A nightmare in the making?
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Leadership experts on why Elon Musk contagion is a nightmare scenario for workers
By Emily Price October 05, 2023 When Elon Musk took over Twitter in October of last year, he made headlines for his abrasive management style. The takeover, described by The New York Times as “two weeks of chaos,” resulted in widespread layoffs and employee lawsuits, and reportedly caused managers to vomit into trash cans. … Continue reading Leadership experts on why Elon Musk contagion is a nightmare scenario for workers
CMOs’ Nightmare Alley: ROI, Private Labels, New Brands
CMOs’ Nightmare Alley: ROI, Private Labels, New Brands by Sarah Mahoney @mahoney_sarah, March 8, 2022 Image above: Many CMOs are touchy about private label brands, among the biggest winners during the pandemic. These are Target’s. When chief marketing officers are staring at the ceiling at 2 a.m., they can take comfort in … Continue reading CMOs’ Nightmare Alley: ROI, Private Labels, New Brands
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