As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2023 California governor Gavin Newsom says he will sign legislation that would require large companies to disclose their carbon footprints, potentially putting the state ahead of federal regulators on managing corporate climate risks. The State … Continue reading How The Physics Of Carbon Neutral Will Change The Ad Industry
Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Dave BrockJanuary 17, 2015 Too often, I meet sales people who are uncomfortable with challenging their customers. Whether it’s out of politeness (the customer is always right), or not wanting to “rock the boat” with the customer, they are non-committal. They believe they are taking a safe middle path. Not challenging the customer. Not probing … Continue reading Neutral Is Not A Strategy
