To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Ryan Phelan on March 12, 2020 While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like … Continue reading Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content. Casey Wuestefeld on February 5, 2019 Act one of the direct-to-consumer revolution upended traditional marketing and distribution models as we knew them, and now all eyes are on the next phase of … Continue reading The growth opportunity DTC brands shouldn’t neglect
Elizabeth Williams — January 14, 2019 Follow @bizmkter — January 14, 2019 I came across this well-meaning article a few weeks ago. It’s about how to set up and run a corporate culture committee in your organization. Well that sounds swell, doesn’t it? Get some of your bouncy, enthusiastic, engaged Tigger employees, order some muffins … Continue reading A Corporate Culture Committee is a Sign of Neglect
Eric Webb — April 18, 2017 — April 18, 2017 We all know of Publishers Clearing House (PCH). Their annual sweepstakes draws a lot of attention. Started by a direct marketing firm to help drive subscriptions for publishers, it grew steadily from the 1950’s and expanded into selling merchandise as well. In 2006, they purchased … Continue reading Publishers Clearing House: Lessons in Audience Neglect
Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI. Dale Hursh on February 26, 2016 Many marketers working to generate leads via digital channels get too focused on the specific … Continue reading Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After
Houston Barnett-GearhartMarch 24, 2015 According to one of my favorite motivational speakers, Jim Rohn, “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” This is especially true in the context of SEO. If you don’t know the difference between a canonical tag and hreflang tag; how responsive … Continue reading 3 Technical SEO Fundamentals You Shouldn’t Neglect
