Lee FrederiksenJuly 18, 2015 Lead generation means different things to different firms. For some, it might simply mean getting referrals from clients who are pleased with their work. For others, it might mean attending networking events. While seeking client referrals and networking are both legitimate approaches to lead generation, they are no longer the whole … Continue reading What Every Managing Partner Needs To Know About Lead Generation
Emily CarterJuly 15, 2015 According to recent data released by HubSpot, a majority of marketers recommend that websites be redesigned or updated every 13-36 months. When was the last time that you redesigned or updated your website? Sometimes it’s not so easy to decide if you should allocate the time and money necessary to overhaul … Continue reading 8 Ways To Tell If Your Website Needs To Be Updated
Ritika PuriJuly 15, 2015 SEO is one of the biggest gray areas in marketing today. On the one hand, we know that we need to take steps to get found in search. On the other hand, we know that we shouldn’t be trying to “game” Google’s algorithm—we may end up chasing the wrong direction and … Continue reading 3 Signs Your Site Needs An SEO Check
Ben SmithJuly 14, 2015 Email is planet Earth’s preferred communications channel. And if it isn’t a primary focus of your marketing program, it should be: email produces the highest ROI of any other channel out there. But how do you know if you’re getting the most out of email marketing? There’s a few signs to … Continue reading 6 Signs Your Email Marketing Needs Help
Kevin P McAuliffeJuly 4, 2015 At a recent Toronto Media Composer User Group I asked the editors how many of them knew After Effects, and I was stunned at how few put their hands up. For me, After Effects is entrenched in my daily workflow, here are five reasons why: 1. You’ll do more Business … Continue reading Why Every Editor Needs to Learn After Effects
Jorgen SundbergJuly 11, 2015 What is social media recruitment and how can you organisation benefit from it? To find out we recently had a chat with Andy Headworth who is the author of “Social Media Recruitment, How to Successfully Integrate Social Media into Recruitment Strategy” as well as the Managing Director of Sirona Consulting. He’s … Continue reading Why Your Company Needs a Social Recruiting Strategy
Jesse RichardsonJuly 8, 2015 In the digital age, your website is a storefront to which the traditional brick-and-mortar just can’t compare. Now, it’s becoming easier and easier to reach new audiences in distant places, may it be across the United States or even abroad. As you connect with these vastly different people, who have different … Continue reading 10 Questions Your Website Needs To Answer
Kirill KniazevJuly 8, 2015 About a year ago I had lunch with an acquaintance who runs a successful clothing business, on Facebook. At one point in the conversation she asked me if she should create a website. I was surprised to hear this question — to me, having a website for a business has been … Continue reading Social Media is Not Enough: Why Every Small Business Needs a (Good) Website
Dorien Morin-van DamJuly 6, 2015 Pet-peeves on Pinterest I pin. You pin. We all pin. And we all want to pin the best, most unique pins at the most optimal time to the best boards in order to get the most traction from our pinning efforts, right? This is going to be a fairly short … Continue reading The One Pinterest Tip Every Blogger Needs!
Wendy Burt-ThomasJuly 6, 2015 If you’ve been scratching your head trying to understand why your website isn’t getting much traffic, keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. Here are the eight most common “missing links” in website design, development, and promotion, including tools to … Continue reading 8 Things Your Website Needs To Increase Traffic And Sales
