Jason KirkAugust 16, 2015 For a long time now, there has been talk about TV dollars moving to digital, especially digital video. YouTube’s growth in its first 10 years has been monumental, and with the more recent addition of online giants such as Facebook and Twitter to the digital video landscape, we are seeing a … Continue reading Get Your Mindset Right: Why Digital Advertising Needs To Rethink Contextual Targeting
Tag Archives: Needs
What Makes a Great Explainer Video? – 3 Things Your Next Video Needs
Eric StrongJuly 29, 2015 I was recently asked this question and thought I would share my answer with you here. I have worked on over 200 explainer videos over my twelve years as a freelancer. I’m not claiming to have all the answers, but I have learned a thing or two over the years. There are … Continue reading What Makes a Great Explainer Video? – 3 Things Your Next Video Needs
3 Tools Every Entrepreneur Needs to Make Strategic Decisions
Jackie NagelJuly 27, 2015 Making decisions in your business, especially with so much riding on that decision, is tough. Do you follow your gut? Your friend’s suggestion? The latest information published at Entrepreneur.com? Although all are good resources to facilitate your decision-making, your best decisions are strategic decisions. There are two fundamental decision choices entrepreneurs … Continue reading 3 Tools Every Entrepreneur Needs to Make Strategic Decisions
5 Reasons Why Guest Blogging Needs To Be A Part Of Your Strategy
Marc GubertiJuly 23, 2015 Since the beginning of 2014, there has been an ongoing debate about whether guest blogging is still a good way to increase blog traffic. On January 28, 2014, Google said that any attempts to get spammy backlinks by writing guest posts would no longer work. Since this statement, some guest bloggers … Continue reading 5 Reasons Why Guest Blogging Needs To Be A Part Of Your Strategy
What Every Managing Partner Needs To Know About Lead Generation
Lee FrederiksenJuly 18, 2015 Lead generation means different things to different firms. For some, it might simply mean getting referrals from clients who are pleased with their work. For others, it might mean attending networking events. While seeking client referrals and networking are both legitimate approaches to lead generation, they are no longer the whole … Continue reading What Every Managing Partner Needs To Know About Lead Generation
8 Ways To Tell If Your Website Needs To Be Updated
Emily CarterJuly 15, 2015 According to recent data released by HubSpot, a majority of marketers recommend that websites be redesigned or updated every 13-36 months. When was the last time that you redesigned or updated your website? Sometimes it’s not so easy to decide if you should allocate the time and money necessary to overhaul … Continue reading 8 Ways To Tell If Your Website Needs To Be Updated
3 Signs Your Site Needs An SEO Check
Ritika PuriJuly 15, 2015 SEO is one of the biggest gray areas in marketing today. On the one hand, we know that we need to take steps to get found in search. On the other hand, we know that we shouldn’t be trying to “game” Google’s algorithm—we may end up chasing the wrong direction and … Continue reading 3 Signs Your Site Needs An SEO Check
6 Signs Your Email Marketing Needs Help
Ben SmithJuly 14, 2015 Email is planet Earth’s preferred communications channel. And if it isn’t a primary focus of your marketing program, it should be: email produces the highest ROI of any other channel out there. But how do you know if you’re getting the most out of email marketing? There’s a few signs to … Continue reading 6 Signs Your Email Marketing Needs Help
Why Every Editor Needs to Learn After Effects
Kevin P McAuliffeJuly 4, 2015 At a recent Toronto Media Composer User Group I asked the editors how many of them knew After Effects, and I was stunned at how few put their hands up. For me, After Effects is entrenched in my daily workflow, here are five reasons why: 1. You’ll do more Business … Continue reading Why Every Editor Needs to Learn After Effects
Why Your Company Needs a Social Recruiting Strategy
Jorgen SundbergJuly 11, 2015 What is social media recruitment and how can you organisation benefit from it? To find out we recently had a chat with Andy Headworth who is the author of “Social Media Recruitment, How to Successfully Integrate Social Media into Recruitment Strategy” as well as the Managing Director of Sirona Consulting. He’s … Continue reading Why Your Company Needs a Social Recruiting Strategy