Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers. Joe Youngblood on May 23, 2016 What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, … Continue reading What marketers need to know about Google Assistant and Google Home
by Laura Donovan May 23, 2016 Follow @thewordproMay 23, 2016 Many business owners think that just setting up a business page on Facebook and posting a few updates here and there is adequate. 71% of online adults use Facebook. (Pew Research Center) Facebook is an important tool for marketing and advertising. Paid advertising on Facebook … Continue reading 7 Reasons Why You Need to Take Your Facebook Page Seriously
by Joel Libava May 20, 2016 Follow @FranchiseKingMay 20, 2016 Each and every day, hundreds of people are looking at franchise opportunities. They’re looking to make a change in their lives. Maybe they’ve been downsized from their corporate jobs and don’t want it to happen again-a few years down the road. Maybe they’re currently working, … Continue reading Buying a Franchise? 4 Essential Questions You Need To Ask Your Franchise Representative
by Mark Ellis May 19, 2016 Follow @businessfictionMay 19, 2016 As a company director, you have the power to change the course of your business. You can influence its direction of travel, build a team in the way you see fit and have the ultimate say when it comes to expenditure. It’s a powerful position … Continue reading 6 Common Company Director Mistakes You Need to Avoid
by Matt Ford May 19, 2016 Follow @121DirectMktgMay 19, 2016 One of my favorite small-business search topics is something called “social search.” A social search engine is one that lists small businesses and allows people to rate and review them. I guess we can call these types of sites “directories,” but what is clear from … Continue reading Need More Business Prospects? Here’s How Social Searching Works
by Robert Nissenbaum May 18, 2016 Follow @rnissenbaumMay 18, 2016 What if you could spend less time writing content and still drive web traffic and generate leads? Oh. Wait. You can….and I do! Social Networking: Lead Generation Without Content I spend the majority of my time actively networking, not posting and sitting on my ass … Continue reading Why You Need To Spend More Time On Social Networking
by Tim Matthews May 15, 2016 Follow @timmatthewssvMay 15, 2016 If you’re a CMO, you’ve probably experienced what I call the CFO freak-out. “You want how much money? For what? Are you insane?” The freak-out tripwire varies by company size, but it’s always safe to exercise caution north of twenty-five thousand dollars. That kind of … Continue reading Bite-Sizing Budget Requests: 3 Steps to Justify What You Need and Prevent CFO Freak-out
by Virginia Franco May 14, 2016 Follow @VAFrancoResumesMay 14, 2016 It’s been said before. Recruiters and decision makers are leveraging social media, particularly LinkedIn, when searching and vetting candidates. At the end of the day – those scouring for talent on LinkedIn are looking for answers to four basic questions: Who are you? What have … Continue reading What Recruiters Need Answered on LinkedIn
by Larry Kim May 15, 2016May 15, 2016 Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct … Continue reading Why You NEED to Raise Organic CTR’s (And How to Do It)
by Gail Oliver May 10, 2016 Follow @AttentionGetMay 10, 2016 Are you effectively creating a need for your products and/or services? A good rule of thumb is to always think who, what, when, where, how, why. So who would need your product, what would they use it for, when would they use it, where would … Continue reading How to Create a Need for Your Products
