By David Cohn January 22, 2024 For the past 20 years, the media’s working relationship with big technology platforms like Google, Facebook, Twitter, etc. has been a Faustian bargain. Tech giants provided access to the largest audience in human history (not an exaggeration) and in exchange, the media industry handed over ultimate control of their … Continue reading Media companies should turn to the Three R’s in order to navigate the tech landscape
Tag Archives: Navigate
These are the 4 essential leadership skills CEOs need to navigate a crisis
By Lydia Dishman November 26, 2023 This week, we’ve had a collective front-row seat to the Sturm und Drang at OpenAI, in which we witnessed a dramatic dismissal and return of a CEO, an interim female tech leader installed, an employee uprising to get the board to step down, and the easy glide of … Continue reading These are the 4 essential leadership skills CEOs need to navigate a crisis
Five Innovation Practices To Help Business Owners Navigate Uncertainty
Five Innovation Practices To Help Business Owners Navigate Uncertainty ValueWalk / Jun 9, 2023 The economic landscape is changing at an accelerating speed. More than ever, a growing number of businesses are having a hard time navigating marketwide complexity, driven by macroeconomic volatility and unprecedented levels of uncertainty. Navigating these business challenges through traditional methods of … Continue reading Five Innovation Practices To Help Business Owners Navigate Uncertainty
How to navigate working with your family
By Sami Kinnison March 30, 2023 I was sitting in my boss’s office, letting the feedback wash over me. “Meh, I think it’s fine, but you could do better.” The project I had been working on for weeks, pouring everything into, was being reviewed by my boss and their feedback was “Meh”? … Continue reading How to navigate working with your family
Job seekers are anxious. Here’s how to navigate the daunting job market
By Robert Boersma March 02, 2023 Economists continue to reiterate that we are not in a recession, however the widespread media coverage of layoffs (especially in the tech industry) has created a culture of fear among American workers and job seekers; a recent Talent.com survey revealed that 61% of workers are concerned about … Continue reading Job seekers are anxious. Here’s how to navigate the daunting job market
3 pointers to navigate the confusing martech marketplace
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead. Gene De Libero on December 23, 2022 Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been … Continue reading 3 pointers to navigate the confusing martech marketplace
Five Ways Small Businesses Can Navigate A Tight Supply Chain This Holiday Season
Five Ways Small Businesses Can Navigate a Tight Supply Chain This Holiday Season ValueWalk / 16 Oct 2022 Business owners have been dealing with all sorts of persisting challenges for much of the year, from ongoing price increases to a tight labor market – supply chain shortages are simply another hurdle they’ve learned to … Continue reading Five Ways Small Businesses Can Navigate A Tight Supply Chain This Holiday Season
4 tips to navigate the advertising impact of iOS privacy changes
Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy. Ken Zachmann on September 6, 2022 It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple … Continue reading 4 tips to navigate the advertising impact of iOS privacy changes
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing. Stacey Ackerman on May 4, 2022 There’s no easy, consistent way to implement agile marketing. At least there hasn’t been until now. We tapped several members of the agile marketing community, from marketing VPs to on-the-ground agile coaches, to … Continue reading A new way to navigate agile marketing
3 Digital Marketing Strategies to Navigate New Norms
Melysa Chong October 12, 2021 If there’s anything marketers have learned in the last 18 months, it’s the importance of pivoting their strategies with confidence, and aligning with the behaviours of the target audience they are interested in engaging with. Because this approach will continue to be relevant, we’ve identified some of the key learning … Continue reading 3 Digital Marketing Strategies to Navigate New Norms