Tag Archives: More

Digital audio and video ad spending increased more than 50% last year

Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. Chris Wood on April 12, 2022 Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the … Continue reading Digital audio and video ad spending increased more than 50% last year →

This is when more meetings can actually make your workplace happier

Productivity Techniques

By Stephanie Vozza April 02, 2022 Few people love meetings. They interrupt your day, which hurts your workflow, and many could have been an email. A Harvard Business Review survey of managers found that 83% reported that meetings on their calendars were unproductive. But Nic Marks, CEO of Friday Pulse, an organization that uses … Continue reading This is when more meetings can actually make your workplace happier →

Six Ways to Make Your Meetings More Productive

Productive Meetings

Six Ways to Make Your Meetings More Productive Calendar / 01 Apr 2022 Organizations must improve their ability to have productive meetings to become more successful. How can managers help bring meetings with a better outcome? Meetings take up a lot of our time at work, but how much do they truly accomplish? According … Continue reading Six Ways to Make Your Meetings More Productive →

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid

Branding

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare. Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid →

Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Cookieless Targeting

AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023. Chris Wood on April 1, 2022 As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, … Continue reading Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options →

Pinterest offers more funding to creators from marginalized communities

Fund will provide grants, ad credits, equipment and connection with corporate sponsors. Constantine von Hoffman on March 28, 2022 Pinterest today announced $ 1.2 million in additional funding for its Creator Fund, specifically targeting people from traditionally underrepresented groups. The funds – which are a combination of cash grants, ad credits and equipment – will … Continue reading Pinterest offers more funding to creators from marginalized communities →

5 simple Alexa commands for a more productive morning

Productivity Techniques

By Doug Aamoth March 19, 2022 In my never-ending search for efficiency, I realized that if I could stop constantly checking my phone all morning, I could save quite a bit of time. More important: I could stop getting distracted by all the other stuff on my phone. And there sat the Amazon … Continue reading 5 simple Alexa commands for a more productive morning →

Why your brand should think less about designing a logo, and more about designing a sound

Branding Lessons

By Kevin Grady March 14, 2022 The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online interfaces are becoming ubiquitous, as are a myriad of voice technology applications. Animated album covers on streaming platforms … Continue reading Why your brand should think less about designing a logo, and more about designing a sound →

The B2B sales process is more effective now than pre-COVID

B2B Engagement

Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID →

App users visit brick and mortar 41% more often than non-users

Brick-and-Mortar Business

Customers like apps once they start using them but awareness remains very low. Constantine von Hoffman on March 8, 2022 What does a customer using your app get you? About 41% more visits per year, compared to those who don’t. That’s according to a new study from mobile marketing platform InMobi which examined actual consumer … Continue reading App users visit brick and mortar 41% more often than non-users →