Meta is laying off more than 11,000 employees Karissa Bell @karissabe Meta is reducing the size of its workforce by about 13 percent and letting more than 11,000 of its employees go in the first mass layoffs in the company’s history. Mark Zuckerberg has announced the move in a message to employees, which Meta … Continue reading Meta reportedly plans more job cuts
Why More Marketers Should Embrace Product-Led Growth Mindset by Ana Penicaud , February 8, 2023 As constant industry changes put a strain on traditional working, it’s crucial companies think about holistic growth in order to maximize their media budgets and shift their strategies to one collective objective. While it’s important to have expertise in user … Continue reading Why More Marketers Should Embrace Product-Led Growth Mindset
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner. Stacey Ackerman on February 7, 2023 In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What … Continue reading 4 steps to becoming a more strategic marketer in 2023
Google Opens Bard Chatbot Test With More Plans For AI In Search by Laurie Sullivan @lauriesullivan, February 6, 2023 Alphabet Chief Executive Sundar Pichai in a blog post on Monday explained how the company will launch a conversational artificial intelligence (AI) service called Bard. The test will let users provide feedback. A public release will … Continue reading Google Opens Bard Chatbot Test With More Plans For AI In Search
By Sam Becker January 24, 2023 Prior to 2022, it seemed like every other startup on the market was going public. But during 2022, as the Fed aggressively raised interest rates to curb inflation, the trend reversed. Global IPO volumes fell 45% year-over-year, according to data from Ernst & Young. In the short term, … Continue reading IPOs decline as large companies gobble up more startups. That’s bad for innovation
Microsoft Bing Relying More On Tags To Identify Last Updates To Website by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2023 Microsoft Bing will soon rely much more on the date specified in the “lastmod” field in the XML sitemap for crawling. The “lastmod” field is the date the page was last modified, which appears … Continue reading Microsoft Bing Relying More On Tags To Identify Last Updates To Website
More Business Openings Could Mean More Search Ads, Content by Laurie Sullivan @lauriesullivan, January 25, 2023 Business openings reached an all-time high in 2022, growing in 86% of states. The growth exceeded 2019 levels — particularly in the South, according to data released from Yelp. The rapid growth — up 12% compared with 2019 — … Continue reading More Business Openings Could Mean More Search Ads, Content
By Joe Berkowitz January 22, 2023 If a person is what they do, it’s hard to describe Rajiv Surendra in a pithy sentence—or even a paragraph. He’s a professional calligraphist and chalk artist. He makes and sells soap, candles, and flowerpots. He had a memorable supporting role in Mean Girls, which people still stop him on the street to … Continue reading Rajiv Surendra will make you more creative in 2023
By Rob Walker January 20, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. As popular as it is, TikTok has critics—very serious critics, with very serious concerns. This isn’t just the usual social-media griping (misinformation, dubious trends, etc.). The addictive-video app has already been banned from government … Continue reading Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down
By Shalene Gupta January 17, 2023 As we embrace the start of 2023 and say hello to increasing layoffs and the prospect of a recession, it’s hard to know which institutions to trust. Edelman just released its yearly Trust Barometer, which has served as a pulse check of trust for 23 years. The 2023 … Continue reading Business remains the most trusted institution, even as the economic mood gets more bleak
