Tag Archives: Money

Multi Armed Bandits & A/B Testing: Which Makes You More Money

By Rohan Ayyar July 12th, 2016   A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe you should. Because honestly, A/B testing isn’t the only kind … Continue reading Multi Armed Bandits & A/B Testing: Which Makes You More Money →

Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook

Snapchat’s latest ad push opens the mobile video space for everyone by Frank Sinton Jun 20, 2016 Snapchat just took the next logical — and very big — step in a months-long process of becoming a “grown-up” social media site when it announced that it would open its platform to select third-party advertisers and ad-tech … Continue reading Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook →