Tag Archives: Modeling

eCommerce Attribution Modeling Made Easy

Nicole Blanckenberg — November 22, 2019 Follow @https://twitter.com/NicoleBlancken So, here’s the thing: your eCommerce attribution modeling strategy is probably costing you sales. Why? There is a significant chance that you are reading your Google Analytics and Tag Manager data wrong, which can result in incorrect assumptions and counter-strategies that ultimately hurt your eCommerce business in … Continue reading eCommerce Attribution Modeling Made Easy

Using Competency Modeling to Enhance Leadership Development

Darleen DeRosa — October 17, 2017 Follow @onpoint_llc — October 17, 2017 geralt / Pixabay Talented and skilled leaders are the lifeblood of any organization. But according to Brandon Hall Group’s leadership development report, “Only 25% of organizations reported they have a ready and willing successor for at least one critical leadership position.” To establish … Continue reading Using Competency Modeling to Enhance Leadership Development

The big problem with PPC attribution modeling no one is talking about

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Andreas Reiffen on October 5, 2017   Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one … Continue reading The big problem with PPC attribution modeling no one is talking about

Lookalike modeling breathing new life into old channels

Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting. Jordan Elkind on August 31, 2017   Lookalike modeling isn’t new. It’s been a mainstay of the ad tech industry for years, used to help advertisers expand digital audiences while maintaining relevancy of … Continue reading Lookalike modeling breathing new life into old channels

Facebook Debuts Marketing Mix Modeling Portal

Facebook Debuts Marketing Mix Modeling Portal by Gavin O’Malley, Staff Writer @mp_gavin, January 31, 2017 As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal where measurement partners can gather information directly from Facebook, Instagram and Audience Network on their clients’ behalf. … Continue reading Facebook Debuts Marketing Mix Modeling Portal

6 questions to help you evaluate an attribution modeling vendor

How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution. Alison Lohse on December 22, 2016   Full disclosure: I am not a data scientist, yet below I’ll talk about modeling for marketing measurement. Disclosures are tricky. Facebook … Continue reading 6 questions to help you evaluate an attribution modeling vendor

Demand Modeling: Tips for Manufacturers & Distributors

by Alden Morse July 3, 2016July 3, 2016 In manufacturing and distribution, supply chain logistics drives success, and demand modeling can be a vehicle for growth. In the past, supply chain design was undervalued, and system logistics were rarely revisited. Today, it is a critical function of business, with an emphasis on lean management and … Continue reading Demand Modeling: Tips for Manufacturers & Distributors