by Claude Harrington July 2, 2016July 2, 2016 Although the message makes up the meat of an explainer video, achieving the call to action (CTA) is its ultimate goal. Because this is why the video was created in the first place; to inspire and create a specific behavior reaction. Sign up today. Try a free … Continue reading 5 Common Call To Action Mistakes That Explainer Videos Make
In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of. Stephan Spencer on June 30, 2016 When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek, I’m … Continue reading 5 more super-common SEO mistakes content marketers make
by Dhariana Lozano June 29, 2016 Follow @DhariLoJune 29, 2016 Influencer marketing is a great way to build your brand using social media. Along my social media career, and more recently working with food influencers for my agency clients, I’ve noticed a few recurring issues when influencers and brands come together to work on a … Continue reading 3 Major Influencer Marketing Mistakes and How to Fix Them
by Cloris Kylie June 24, 2016June 24, 2016 LinkedIn Publisher (LinkedIn Pulse) can be a powerful vehicle to share your message and position you as an expert in your field, but only if you use it the right way. When misused, LinkedIn Publisher can damage the perception that current and potential business connections have of … Continue reading 7 Costly LinkedIn Publisher Mistakes You Should Never Make
by Amanda Oliver June 23, 2016June 23, 2016 Social media spending is predicted to double in the next few years and make up an increasingly larger portion of marketing budgets. As you expand your company’s user acquisition and retention strategy to include paid social, the person you have at the helm of those efforts will … Continue reading Avoid These 4 Mistakes When Hiring A Growth & Acquisition Manager
by Navneet Kaushal June 20, 2016 Follow @navneetkaushalJune 20, 2016 Over the years, SEO has evolved and become much more sophisticated, but you cannot deny that there are still some common mistakes most newcomers and even some veterans continue to commit. It’s better to return to the start and have a look at the tactics … Continue reading Top 10 SEO Mistakes You Should Avoid
by Erin Sagin June 19, 2016June 19, 2016 If you’re not careful, your PPC budget can disappear in the blink of an eye. At WordStream HQ, we’ve inherited hundreds of accounts that have fallen into these perilous, money-wasting traps. Here are the five craziest real-world scenarios our account management team has encountered, with tips on … Continue reading 5 Perilous Mistakes That Will Destroy Your PPC Budget
by Austin Iuliano June 17, 2016 Follow @austiniulianoJune 17, 2016 15 Deadly Mistakes Stopping You from Making Money Online Making money online doesn’t have to be difficult. There are hundreds of ways to do it like: Ebay, Amazon, Upwork, blogging, and so much more. Yet so many people have lots of trouble finding a way … Continue reading 15 Deadly Mistakes Stopping You From Making Money Online
by Samantha Shannon June 17, 2016June 17, 2016 As an Inbound Marketing Coordinator at Leap Clixx, one of my jobs is to build and maintain Google AdWords campaigns for clients. Many times these clients have already started an AdWords campaign, but have struggled to make it successful. That’s where I come in! Below I review … Continue reading 10 Biggest Mistakes Made Using Google AdWords
by Brad Smith June 16, 2016 Follow @FixCourseJune 16, 2016 People tend to believe that their competition is their greatest threat, especially in zero-sum, auction-based online ad platforms where the price is generally driven up by the amount of competition you face. But that’s not entirely true. After all, the competition isn’t responsible for your … Continue reading 9 Mistakes that Sabotage Your Ads (And How to Fix Them)
