Tag Archives: Minds

2024 Predictions: Data and AI on marketers’ minds

B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout. Chris Wood on December 27, 2023 In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In … Continue reading 2024 Predictions: Data and AI on marketers’ minds →

Replay: MarTech Live explores the many minds of marketing technologists

Marketing Technology

For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot. Kathy Bushman on August 28, 2020 Scott Brinker of MarTech Conference, HubSpot and Chiefmartec At MarTech Today, we create content for marketing technologists, the superheroes of modern marketing that … Continue reading Replay: MarTech Live explores the many minds of marketing technologists →

5 Quick Tips to Write a Powerful Conclusion (That Stays in Readers’ Minds)

Writing Guide

Sandeep Rathore — July 21, 2019 Follow @sandeep15r — July 21, 2019 A catchy headline can bring readers to your writing; an engaging introduction can encourage them to read further, but it is often a conclusion that stays in their minds. If you don’t write a powerful conclusion, you will weaken the whole piece of … Continue reading 5 Quick Tips to Write a Powerful Conclusion (That Stays in Readers’ Minds) →

Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan

SEO Link Building

Julia Tiedt — April 10, 2019 — April 10, 2019 OvidiuTepes / Pixabay You have probably heard the saying, “It’s not what you know, it’s who you know.” Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building … Continue reading Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan →

How to Read Minds: Use These “Tells” to Make Uncertain Decisions

Sales Guide

Karl Sakas — September 17, 2018 Follow @KarlSakas — September 17, 2018 Facing uncertainty as you make decisions at your agency? You can use decisionmaking “tells” to keep moving forward. When you’re making decisions, you rarely have all the info you need—you need to decide with incomplete or conflicting data. For example, some job candidates … Continue reading How to Read Minds: Use These “Tells” to Make Uncertain Decisions →

Surfing Intent Data Waves To Read Audiences’ Minds

Data Driven Techniques

by Mike Azzara, December 8, 2016, What if you knew the concerns that were uppermost in your customer’s mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic of the white paper you’re about to blast out — this week? Or, best of all: Which Fortune 1000 … Continue reading Surfing Intent Data Waves To Read Audiences’ Minds →

How To Get Into Your Prospects’ Minds

Sales Guide

by Jeff Charles November 21, 2015 Follow @ArtisanOwlNovember 21, 2015 Raise your hand if you have ever wished you could understand your prospects and customers better. That’s what I thought. It’s really hard to persuade a prospect to become a customer if you don’t understand who they are and what they need. After all, you … Continue reading How To Get Into Your Prospects’ Minds →

Warning Lights And Helpful Hints: How Wording And Typeface Mess With Your Users’ Minds

Blogging

Debi LewisJuly 17, 2015 Last week, the emergency brake light on my car’s dashboard would not turn off. I checked the brake itself. Whether it was up or down, the light remained on. It didn’t feel like it was engaged when I was driving. My gas mileage stayed the same. The car is fifteen years … Continue reading Warning Lights And Helpful Hints: How Wording And Typeface Mess With Your Users’ Minds →