Tag Archives: Minds

How to Read Minds: Use These “Tells” to Make Uncertain Decisions

Karl Sakas — September 17, 2018 Follow @KarlSakas — September 17, 2018 Facing uncertainty as you make decisions at your agency? You can use decisionmaking “tells” to keep moving forward. When you’re making decisions, you rarely have all the info you need—you need to decide with incomplete or conflicting data. For example, some job candidates … Continue reading How to Read Minds: Use These “Tells” to Make Uncertain Decisions

Warning Lights And Helpful Hints: How Wording And Typeface Mess With Your Users’ Minds

Debi LewisJuly 17, 2015 Last week, the emergency brake light on my car’s dashboard would not turn off. I checked the brake itself. Whether it was up or down, the light remained on. It didn’t feel like it was engaged when I was driving. My gas mileage stayed the same. The car is fifteen years … Continue reading Warning Lights And Helpful Hints: How Wording And Typeface Mess With Your Users’ Minds