Metaverse: The Real Future of the Virtual World Bharti Jain / Last Updated: Dec 1, 2023 The emergence of the digital economy is a complex and ongoing process that has evolved over several decades. Today, collaborating the real world with a virtual one delivers new technologies at a breakneck progression. One such nascent yet … Continue reading Metaverse: The Real Future of the Virtual World
Discover the source of your customers’ loyalty and learn how to attain it. Comarch on June 22, 2023 Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now … Continue reading The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch
Challenges and Opportunities for Europe’s Metaverse Market Husnain Izhar / 22 May 2023 The Metaverse, a virtual universe where people can interact with each other in a 3D environment, is rapidly gaining traction as an emerging market, attracting businesses, investors, and talent from all over the world. However, despite the hype surrounding the concept, … Continue reading Challenges and Opportunities for Europe’s Metaverse Market
While often bundled together, NFTs, the metaverse and Web 3.0 aren’t the same things. Here’s how to view them from a marketing lens. Lisa Peyton on March 14, 2023 Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” Curious … Continue reading Metaverse, Web 3.0 and NFTs: What marketers need to know
By Harry McCracken February 08, 2023 This story is from Fast Company’s new Plugged In newsletter, a weekly roundup of tech insights, news, and trends from global technology editor Harry McCracken, delivered to your inbox every Wednesday morning. Sign up for it—and all of our newsletters—here. What if the next big thing never quite becomes the next big thing? … Continue reading Is the metaverse already dead?
Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0? by Jonathan Brown , Preetha Chakrabarti , Suzanne Trivette , February 16, 2023 Emerging technology leads to evolving brand guidelines. With the rise of ecommerce, trademarks were being copied and exploited in ways they had never been before, and guidelines began to emerge for … Continue reading Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0?
BlackRock Supports Investing In The Metaverse ‘Here And Now’ by Colin Kirkland , February 9, 2023 “The metaverse might sound futuristic, but the investment opportunities are here and now,” says BlackRock’s Reid Menge, adding that while volatility may continue in technology shares, the investment company is confident in the long-term value of the metaverse. BlackRock’s belief … Continue reading BlackRock Supports Investing In The Metaverse ‘Here And Now’
How Brands Can Find Metaverse Success On Roblox by Aaron Paquette , Columnist, December 7, 2022 Every day brings new headlines about misfortune in the metaverse, and crisis in cryptocurrency. But one platform shows brands how to succeed in the virtual world and utilizes a virtual currency Gen Z finds even more desirable than cold, … Continue reading How Brands Can Find Metaverse Success On Roblox
56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds. Chris Wood on November 29, 2022 Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% … Continue reading Over half of marketers are using the metaverse or considering it
20% Of Media Buyers Report Investing In The Metaverse by Karlene Lukovitz @KLmarketdaily, November 18, 2022 A relatively substantial 20% of brand and agency media decision-makers are already investing in the metaverse for marketing in some shape or form, and another 36% are considering such investments, according to the Interactive Advertising Bureau’s just-released 2023 outlook … Continue reading 20% Of Media Buyers Report Investing In The Metaverse
