Tag Archives: Metaverse

How Brands Can Find Metaverse Success On Roblox

How Brands Can Find Metaverse Success On Roblox by Aaron Paquette , Columnist, December 7, 2022 Every day brings new headlines about misfortune in the metaverse, and crisis in cryptocurrency. But one platform shows brands how to succeed in the virtual world and utilizes a virtual currency Gen Z finds even more desirable than cold, … Continue reading How Brands Can Find Metaverse Success On Roblox →

Over half of marketers are using the metaverse or considering it

Metaverse

56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds. Chris Wood on November 29, 2022 Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% … Continue reading Over half of marketers are using the metaverse or considering it →

20% Of Media Buyers Report Investing In The Metaverse

Metaverse

20% Of Media Buyers Report Investing In The Metaverse by Karlene Lukovitz @KLmarketdaily, November 18, 2022 A relatively substantial 20% of brand and agency media decision-makers are already investing in the metaverse for marketing in some shape or form, and another 36% are considering such investments, according to the Interactive Advertising Bureau’s just-released 2023 outlook … Continue reading 20% Of Media Buyers Report Investing In The Metaverse →

Manifesto for the makers of the metaverse

Metaverse

We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces. Lisa Peyton on October 20, 2022 We all have a part to play in the making of the metaverse. In its purest form, the metaverse will be a virtual playground of interconnected digital worlds … Continue reading Manifesto for the makers of the metaverse →

What is the metaverse and how can we get there?

Metaverse

Two experts discuss virtual worlds and how marketers can connect with metaverse users. Chris Wood on October 20, 2022 Marketers are making inroads in virtual worlds, but there is still a long way to go before reaching the metaverse, according to two experts who spoke at The MarTech Conference. That’s why it’s on the to-do … Continue reading What is the metaverse and how can we get there? →

How Adidas builds metaverse experiences and partnerships

Metaverse

Adidas’ VP of global marketing explains the strategy behind metaverse team-building and execution. Chris Wood on October 18, 2022 Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech … Continue reading How Adidas builds metaverse experiences and partnerships →

Questions Meta needs to answer about the metaverse at Connect

Metaverse

Facebook is rebranding itself as ‘Meta’ It’s all about the metaverse. K. Bell @karissabe Facebook, the social network, will no longer define the future of Facebook, the company that will now be known as Meta. Facebook Inc. is changing the name in order to distinguish its beleaguered social network, which has an increasingly poor … Continue reading Questions Meta needs to answer about the metaverse at Connect →

Hot Topic launches metaverse Halloween collection on Roblox

Metaverse Branding

The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop. Chris Wood on October 6, 2022 This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic … Continue reading Hot Topic launches metaverse Halloween collection on Roblox →

Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser

Metaverse

Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser by Colin Kirkland , September 22, 2022 Niantic, the company behind popular AR (augmented reality) game “Pokémon GO” and the 8th Wall AR developer platform, has announced the launch of Lightship VPS (visual positioning system), a browser-based technology that allows developers to build … Continue reading Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser →

Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse

Metaverse

Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse by Whitney Fishman Zember , September 22, 2022 Free-to-play metaverse-esque Roblox has announced a test for in-game advertisements for both brands and creators. According to Roblox, its developers and creators earned over $500 million within Roblox last year. That’s a lot of opportunity for creators, brands, and players … Continue reading Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse →