Tag Archives: Mentoring

Fostering Vibrant Small Business Communities Through Mentoring and Education

Mike Macioci — November 27, 2017 Follow @mikemacioci — November 27, 2017 Throughout my professional life I have learned that by asking questions(especially the right ones) one can learn a lot. This article is another in a series of interviews I am doing, focusing on accomplished individuals with valuable perspectives. I hope you find it … Continue reading Fostering Vibrant Small Business Communities Through Mentoring and Education

How to Make Buyers Heroes: Mentoring Through Content Marketing

“Make your buyer the hero” is a pretty common battle cry in content marketing. Personally, I agree with it completely, and professionally, many of the best marketers in the business – even in the “Business to Business” business – have championed the concept. What often gets overlooked, though, is how heroic you actually have to … Continue reading How to Make Buyers Heroes: Mentoring Through Content Marketing