Tag Archives: Meet

Ad industry steps up to meet signal loss, privacy challenges: IAB

Advertisement Industry

The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB →

A CX reality check: When good intentions meet clunky execution

Customer Experience

Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions. Steve Petersen on March 5, 2024 Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my … Continue reading A CX reality check: When good intentions meet clunky execution →

How Citizens Bank transformed content to meet changing customer needs

Banking Services

The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets. Chris Wood on October 3, 2023 Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke … Continue reading How Citizens Bank transformed content to meet changing customer needs →

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

Cross Media Measurement

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute.  Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement →

Google Meet will soon send you a transcript of your meeting

Google Tools

Google Meet will soon send you a transcript of your meeting Other Workspace updates include automatic frame centering when you’re in meetings. K. Holt @krisholt   Chaay_Tee via Getty Images Google has announced a string of updates for Workspace, including one that may be especially useful for those tasked with recording meeting minutes. Users can … Continue reading Google Meet will soon send you a transcript of your meeting →

Meet the duo of Black financial advisors who want to help you manage and grow more wealth

Growth Strategy

By Shalene Gupta   May 06, 2022   Dasarte Yarnway and Emlen Miles-Mattingly are two financial advisors who want to help diversify wealth by fixing the financial-advisor industry’s diversity problem. The barrier to entry for financial advisors can be high: New financial advisors must follow compliance, and if they want to manage assets, they must … Continue reading Meet the duo of Black financial advisors who want to help you manage and grow more wealth →

Static ROI metrics, meet dynamic marketing situation

Return On Investment - ROI

Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction. William Terdoslavich on February 21, 2022 This is the second part of a two-part article. The first part, “Return on investment is missing in action,” can be found here. Life would be a lot simpler if marketing … Continue reading Static ROI metrics, meet dynamic marketing situation →

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