Tag Archives: Meet

How Citizens Bank transformed content to meet changing customer needs

The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets. Chris Wood on October 3, 2023 Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke … Continue reading How Citizens Bank transformed content to meet changing customer needs

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute.  Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

Google Meet will soon send you a transcript of your meeting

Google Meet will soon send you a transcript of your meeting Other Workspace updates include automatic frame centering when you’re in meetings. K. Holt @krisholt   Chaay_Tee via Getty Images Google has announced a string of updates for Workspace, including one that may be especially useful for those tasked with recording meeting minutes. Users can … Continue reading Google Meet will soon send you a transcript of your meeting

Meet the duo of Black financial advisors who want to help you manage and grow more wealth

By Shalene Gupta   May 06, 2022   Dasarte Yarnway and Emlen Miles-Mattingly are two financial advisors who want to help diversify wealth by fixing the financial-advisor industry’s diversity problem. The barrier to entry for financial advisors can be high: New financial advisors must follow compliance, and if they want to manage assets, they must … Continue reading Meet the duo of Black financial advisors who want to help you manage and grow more wealth

Static ROI metrics, meet dynamic marketing situation

Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction. William Terdoslavich on February 21, 2022 This is the second part of a two-part article. The first part, “Return on investment is missing in action,” can be found here. Life would be a lot simpler if marketing … Continue reading Static ROI metrics, meet dynamic marketing situation

Marketers search for new email marketing technology to meet pandemic challenges

A new Litmus survey suggests that email marketing budgets will rise in 2022. Chris Wood on October 27, 2021 During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers … Continue reading Marketers search for new email marketing technology to meet pandemic challenges

Google’s User Experience: Most Websites Fail To Meet Requirements

Google’s User Experience: Most Websites Fail To Meet Requirements by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2021 Research by Searchmetrics released Tuesday suggests that 96% of sites tested in U.S. desktop searches — and more than 90% of those in mobile searches — fail to meet Google’s three Core Web Vitals thresholds for good website … Continue reading Google’s User Experience: Most Websites Fail To Meet Requirements

Why 72% of Businesses are Unable to Meet IT Disaster Recovery Expectations

Victor Cheung November 20, 2020 A recent survey of 300+ IT professionals conducted by QuorumLabs Inc. revealed that 72% of businesses are unable to meet IT recovery expectations. To put this into context, let’s use a company’s email servers as an example. Ask a business executive how long he can work without his email, you … Continue reading Why 72% of Businesses are Unable to Meet IT Disaster Recovery Expectations