by Allison Checchi April 3, 2016 Follow @AllisonChecchiApril 3, 2016 Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about what the future holds. According to a recent survey, 56 percent of local business owners plan to increase their marketing budgets in 2016, with a big … Continue reading 3 Digital Marketing Trends Impacting Small and Medium Businesses
Tag Archives: medium
5 Tools To Promote Your Medium Posts
by Aure Pavilionyte March 13, 2016March 13, 2016 No matter how great your content is, it needs to be found by people who are interested in what you have to say. That’s why Medium is a great platform for writers (especially new ones), because it solves content distribution problems for its authors. You can start … Continue reading 5 Tools To Promote Your Medium Posts
Long Live Email Marketing: Why This Medium Is Far From Dead
Sally McGrawNovember 1, 2015 I’d been blogging and building my business for nearly six years when a friend told me I absolutely HAD to get an email newsletter going. I scoffed. Right in her face. I mean, all the cool kids are getting their information from Tumblr and Twitter these days, right? Why bother with … Continue reading Long Live Email Marketing: Why This Medium Is Far From Dead
Can Medium Replace My Blog?
John McAlesterSeptember 27, 2015 You have to put the work into building your own blog if you want to build a successful content marketing effort. Why Shouldn’t I Use Medium? I’ve seen this question a bunch on the forums. Small companies running lean teams are wondering if they can use Medium.com in place of hosting … Continue reading Can Medium Replace My Blog?
Unique Blogging Tips for Small & Medium Size Businesses
Jesse McFarlandMay 2, 2015 Blogging can have a significant impact on a business owner’s online presence. There are major search engine optimization (SEO) advantages when you have a blog located on your small or medium business website. Many people don’t realize that an internal blogpost is an additional webpage on your website. Having more pages … Continue reading Unique Blogging Tips for Small & Medium Size Businesses
Onsite SEO Basics for Small and Medium Businesses
Jesse McFarlandApril 6, 2015 If you have a small or medium business website and want to be found organically on search engines, like Google, Bing, Yahoo, and others, then you must consider adding search engine optimization (SEO) to your marketing plan. There are lots of factors that influence rankings on search engines. Those who practice the best and most … Continue reading Onsite SEO Basics for Small and Medium Businesses
Digital Marketing Explained: For Small and Medium Business Owners
Kirill KniazevApril 1, 2015 The purpose of this article is to serve as the definitive basic guide to, and overview of, digital marketing tools for small and medium businesses in 2015. Consider digital marketing explained! Some may be surprised to learn that the term “digital marketing” has been around since the 1990’s – many small … Continue reading Digital Marketing Explained: For Small and Medium Business Owners
3 Secrets To Accelerate Your Business Referrals: Small Medium Business Advantage
Dave HubbardMarch 9, 2015 It can be a struggle to grow your small and medium sized business (SMB), particularly if you have a lot of competition who have deeper pockets, bigger brand awareness, and bigger organizations. However, big is not always better. Many larger companies do not consider their customers as an important contributor to … Continue reading 3 Secrets To Accelerate Your Business Referrals: Small Medium Business Advantage
Small Medium Business Advantage: Marketing and Sales
Dave HubbardFebruary 13, 2015 Competing for business against a much larger organization has always been challenging. However, with the recent changes in buyer behavior, and increased adoption of automation technology, small and medium-sized businesses (SMB) have a unique window of opportunity; a potential competitive advantage in sales and marketing. Executives in smaller companies tend to … Continue reading Small Medium Business Advantage: Marketing and Sales
Product Placement for Small and Medium Businesses
Pay for entry, pay for space, pay to stay, and pay to limit rival shelf space. Slotting fees and practices vary depending on the product, vendor, and market conditions. Still, much of the pricing system is under a shroud of secrecy. The only fact we know is that having money and clout will score you … Continue reading Product Placement for Small and Medium Businesses