Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical. Sponsored Content: NetBase Quid on August 11, 2021 Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users … Continue reading Top social media monitoring capabilities for brands
Lindsay Paramore August 8, 2021 With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media marketing is just as important as paid efforts. Paid or organic, it’s not enough to just set up your … Continue reading Social Media Optimization: 60+ Tips & Tools for Every Platform
Arik Hanson August 5, 2021 What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social … Continue reading What Should Your Social Media Marketing Focus On: Customer Service or Content?
Daisia Conrad August 4, 2021 Chances are you’re already using social media as a tool for marketing your business, but are you performing social media audits as well? Conducting an audit will allow you to see a thorough view of your performance across all of your social channels. In this article we will dive into … Continue reading 4 Reasons Why a Social Media Audit Matters
Lindsey Flagg August 3, 2021 LoboStudioHamburg / Pixabay Are you looking to up your marketing game by gaining visibility on social media but don’t know how to get started with your limited budget? This list of free marketing tools that can help you grow your audience on social media should help. AgoraPulse Do you want … Continue reading Top Social Media Tools for Beginners
Eleanor Hecks August 3, 2021 There are a lot of social media networks out there. We’re long past the days where one or two big names ruled the nest. Yes, of course, there are still some big names in the business — we’re looking at you, the book — but people of all ages are … Continue reading The Top 10 Growing Social Media Platforms for Businesses to Use to Grow
Before you switch agencies, take another look at how you’re measuring campaigns. Chris Wood on August 2, 2021 This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% … Continue reading Media planning breakdown: Marketoon of the Week
Erika Taylor Montgomery August 1, 2021 Why do so many businesses, brands and individuals prioritize their social media marketing? They understand its importance and how it adds value to their business. Now that consumers most often interact with companies in a way that is not face-to-face, prioritizing social media has become an ideal way to … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Prioritize It
Sophie Beard July 30, 2021 Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on high value work The role of a social media expert is vast. From content creation, scheduling, analysing data, compiling reports, the list goes on. Keeping each responsibility streamlined helps to … Continue reading Build Your Case: Social Media Reporting Automation
Arik Hanson July 30, 2021 Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. For starters, we’re all getting a lot more stupid–at least … Continue reading Does Grammar Even Really Matter in Social Media Marketing Anymore?
