Tag Archives: Media

Five Steps For Success In Social Media Advertising

ZOG Digital December 31, 2014   Advertising on social media is both an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales. Fifty-one percent of advertisers in the United States said they planned on increasing their digital ad spending this year according to eMarketer. The same survey showed that … Continue reading Five Steps For Success In Social Media Advertising →

10 huge 2014 social media fails that we can all learn from

By Jacques Coetzee: staff reporter December 30, 2014 There’s a learning curve that comes with new technologies. This is especially commercial ones like Facebook or Twitter, which give voice to those who otherwise would have themselves thrown out of the local pub their for irrational ranting, just being ignorant, or freakishly ill-informed. As such, these … Continue reading 10 huge 2014 social media fails that we can all learn from →

Social Media for Small Business: It’s Not All “Likes”

Business.com December 29, 2014 So your small local business is up and running and you’re trying to get the word out. “Hey! I’ll set up accounts on Facebook, Twitter, Instagram, and Pinterest! ALL THE SOCIAL NETWORKS!!” Sounds great! You spend time setting up social network accounts for your business and making them look snazzy. Perfect! … Continue reading Social Media for Small Business: It’s Not All “Likes” →