Tag Archives: Media

Uncovering The Hidden Marketing Power Of Social Media

Jordan ConApril 23, 2015 Ever wonder how certain pieces of content reach millions of eyeballs? How content spreads on the Internet? For social marketers, quantifying the value of content spreading beyond the initial post is a major challenge. Most social analytics platforms focus on the first generation of engagement. That’s measuring what happens to the … Continue reading Uncovering The Hidden Marketing Power Of Social Media →

10 Best Metrics For Measuring The Success of Your Social Media Hire

Young Entrepreneur CouncilApril 23, 2015 What is one metric I can use for measuring the success of my new social media hire? 1. Interaction With Your Brand Via Social The key is to look at the overall “cohort” following and engagement with your company across all your social media channels. Do you have more likes, … Continue reading 10 Best Metrics For Measuring The Success of Your Social Media Hire →

10 Reasons to Get Personal With Meerkat and Periscope in Your Social Media Strategy

Manal BouchacraApril 22, 2015 As Meerkat and Periscope get into their never ending tight race, we sit back and look at how social marketers can use mobile live-streaming apps to take their strategies to the next level. Marketing has transitioned from paper and media to the web, in the form of carefully studied text. How … Continue reading 10 Reasons to Get Personal With Meerkat and Periscope in Your Social Media Strategy →

What Businesses Need to Know About Social Media Marketing

Steve HammApril 21, 2015 It’s common for businesses to approach social media marketing the wrong way. Since it’s a relatively new marketing platform, many companies are still adjusting to it. Here are three things you should know about social media marketing: Social media marketing is not traditional marketing This is probably the mistake we see businesses make the … Continue reading What Businesses Need to Know About Social Media Marketing →