Larry KimJuly 21, 2015 It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising … Continue reading The Top 10 Paid Social Media Hacks of All Time
Danielle SheerinJuly 19, 2015 If you are going to be servicing large volumes of customers on social media, you will find it necessary to move from focusing provision on one-on-one support, to creating solutions that can pre-empt service needs. By pre-empting customer needs you can begin to offer proactive support and self-service options. The aim … Continue reading Marketing: How to Offer the Best Social Media Servicing at Scale
Andrew GazdeckiJuly 19, 2015 A successful social media marketing campaign can go a long way. With the ability to go viral instantly, it can not only help to bring in sales, it provides a simple and inexpensive way to do so. What differentiates a good campaign from a great one, though, is structuring it around … Continue reading How to Utilize Social Media to Improve Sales
Marc GubertiJuly 18, 2015 Social media constantly grows. More people join the action every day. More people stick around for a few hours every day to see what tweets get posted on Twitter and what gets posted on their Facebook feeds. With social media’s ever-growing popularity, some of the key components of success on social … Continue reading The 5 Forgotten Factors Of Social Media Success
Troy HollenbeckJuly 18, 2015 Google’s updated search engine algorithm assigns more value to websites that receive a lot of social approval signals. These are indications that social media users find these pages useful or helpful and include such things as Facebook “Likes”, how many times a link to the page has been posted on Twitter, … Continue reading Fast And Easy Ways To Build Your Social Media Influence
Leah KlingbeilJuly 18, 2015 Social media monitoring is one of the keys to your success online. Without examining social media analytics and assessing the performance of your posts and social profiles, you are just playing a guessing game. By guessing, you’re missing out on a serious understanding for your business—what content is and is not … Continue reading Social Media Analytics For Dummies: A Tutorial
Marc GubertiJuly 17, 2015 Social media includes the word “social,” and this well-known fact eludes many brands when they go about their social media strategies. Many brands and individuals use social media as a way to broadcast their message without responding and getting to know their audience—the very people brands are meant to serve. Many … Continue reading How To Interact With Your Social Media Audience
Laura DonovanJuly 17, 2015 47% of Small Businesses don’t actively use Social Media 25% of Small Businesses have no future plans to use Social Media 53% of Small Businesses that do use Social Media plan to devote more time and money to their Social Marketing Research firm Clutch polled small businesses of varying sizes to … Continue reading Many Small Businesses Still Not Using Social Media
Gail OliverJuly 17, 2015 Social media is all about interaction. So, if you are a business on social media here are four easy ways to make sure you are maximizing your presence there and reaching more customers: Respond to Comments – On Facebook, Instagram and Twitter you can reply to comments on your posts, photos, … Continue reading 4 Easy Tips to Help Your Business Succeed on Social Media
Kathleen BoothJuly 17, 2015 [HINT: The answer is YES!] Is your target audience influenced by social media? Will social media really get them to open their pocketbooks? The answer may surprise you. Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $ 1.1 trillion total according to CMO.com. So … Continue reading Do You Need Social Media For Your Small Business?
