A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling
How Critical Are Meaningful Conversations? by Laurie Sullivan @lauriesullivan, August 13, 2018 Sometimes it feels like meaningful conversations between a brand and a consumer are difficult to come by. But no matter how difficult, success is essential. About 63% of customers say they are likely to stop working with companies that cannot meet their expectations … Continue reading How Critical Are Meaningful Conversations?
Dunja Lazic — May 12, 2018 — May 12, 2018 jieun1605 / Pixabay This week, Facebook is hosting its annual F8 conference, an event where they roll out changes to their apps and invite the community to try out new bleeding edge features. As usual, we’re following all changes to Instagram closely and try to … Continue reading Instagram Makes it Even Easier to Build Meaningful Relationships with Your Followers
Mike Dickerson — March 30, 2018 Follow @alter_agents — March 30, 2018 Millennial workers aren’t lazy or entitled, they just want to feel empowered by their employer in meaningful ways. Like it or not, the workforce of today is increasingly made up of millennials. And these younger workers in my generation are driving fundamental changes … Continue reading Lip Service Isn’t Enough: Millennial Employees Crave Meaningful Empowerment
You don’t have to be Amazon, Facebook or Google to turn insights into actions. If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection. Polly Alluf on March 8, 2017 I recently attended Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve … Continue reading The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Morgan Chaney — January 27, 2017 — January 27, 2017 Annnddd we’re back! Just like that, the holidays were a total blur, welcome to 2017. I’m hoping that amidst catching up with family, rocking out to Mariah Carey, eating for three, and enjoying the festivities and traditions, you had a moment to enjoy some peace. … Continue reading Building Meaningful Recognition In The New Year
by April Mullen, December 15, 2016 Building long-term customer relationships is a key path to profitability and return on marketing investment. Brands struggle, however, to create meaningful journeys that are helpful to customers. There’s a compelling reason for you to prioritize this effort now, though. Forrester Research states that customer-experience leaders grow compound average … Continue reading 6 Steps To Planning Meaningful Consumer Journeys
Kendra Moroz — October 30, 2016 Follow @MarketingAI— October 30, 2016 We’ve all fallen victim to the design trap before—countless hours making something look exactly perfect. Weeks later we end up viewing that same piece of content or design on a not-so-retina screen, outdated browser, or mobile device to discover that it looks 180 degrees … Continue reading The Art of Creating Meaningful Content Through Scannable Blog Post and Content Layouts
by Camilla Bradley Follow @Cami11aBradleyOctober 25, 2016 There’s no hiding from the big social dogs now. Managing social media has become a must for all businesses. Whether you’re looking for an increase in sales, reach or to build a positive brand reputation you must be active and engaging to succeed on social media. But there … Continue reading How to Create Engaging and Meaningful Content on Social Media?