Tag Archives: Meaningful

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Breaking through with meaningful content marketing in the age of storytelling

A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling

Instagram Makes it Even Easier to Build Meaningful Relationships with Your Followers

Dunja Lazic — May 12, 2018 — May 12, 2018 jieun1605 / Pixabay This week, Facebook is hosting its annual F8 conference, an event where they roll out changes to their apps and invite the community to try out new bleeding edge features. As usual, we’re following all changes to Instagram closely and try to … Continue reading Instagram Makes it Even Easier to Build Meaningful Relationships with Your Followers

Lip Service Isn’t Enough: Millennial Employees Crave Meaningful Empowerment

Mike Dickerson — March 30, 2018 Follow @alter_agents — March 30, 2018 Millennial workers aren’t lazy or entitled, they just want to feel empowered by their employer in meaningful ways. Like it or not, the workforce of today is increasingly made up of millennials. And these younger workers in my generation are driving fundamental changes … Continue reading Lip Service Isn’t Enough: Millennial Employees Crave Meaningful Empowerment

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

You don’t have to be Amazon, Facebook or Google to turn insights into actions.   If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

6 Steps To Planning Meaningful Consumer Journeys

by April Mullen, December 15, 2016 Building long-term customer relationships is a key path to profitability and return on marketing investment.   Brands struggle, however, to create meaningful journeys that are helpful to customers. There’s a compelling reason for you to prioritize this effort now, though. Forrester Research states that customer-experience leaders grow compound average … Continue reading 6 Steps To Planning Meaningful Consumer Journeys

The Art of Creating Meaningful Content Through Scannable Blog Post and Content Layouts

Kendra Moroz — October 30, 2016 Follow @MarketingAI— October 30, 2016 We’ve all fallen victim to the design trap before—countless hours making something look exactly perfect. Weeks later we end up viewing that same piece of content or design on a not-so-retina screen, outdated browser, or mobile device to discover that it looks 180 degrees … Continue reading The Art of Creating Meaningful Content Through Scannable Blog Post and Content Layouts