Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads Ron Hutchison Oct 23, 2025 When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not … Continue reading Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads
June 12, 2025 Health is not a matter of instant gratification BY Giorgos Tsetis In a time where almost anything you could want is just a tap away—AI-powered answers in seconds, groceries delivered within the hour, endless content streamed instantly, and real-time validation through likes and shares—it’s no surprise that we’ve come to expect that same … Continue reading Health is not a matter of instant gratification
AI alone won’t transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation. Talisha Padgett on May 15, 2025 Many companies are trying to implement AI transformation — but most stall because the focus is on technology, not of people. Successful transformation requires … Continue reading If your teams aren’t ready for AI, then your tools won’t matter
April 02, 2025 Why DEI principles matter to both employers and employees BY Harvey Deutschendorf In today’s dynamic, diverse, and rapidly changing workforce, organizations’ success is dependent upon creating an environment where different perspectives come together. That’s how we produce the best ideas. Despite the recent attacks on them, Diversity, Equity, and Inclusion principles provide a crucial … Continue reading Why DEI principles matter to both employers and employees
Humans are the key to AI safety. They must set the policies it runs on and see to it that the policies evolve along with the technology. Constantine von Hoffman on March 13, 2025 AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency … Continue reading Smarter AI means bigger risks — Why guardrails matter more than ever
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. Dan Harris on February 6, 2025 Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize … Continue reading Why marketing engagement metrics actually do matter
January 16, 2025 With full speed ahead on AI investment, does ROI matter? Whether companies are overspending on artificial intelligence depends on your view of the bigger picture. BY Sowmyanarayan Sampath In the great AI spending spree, does ROI matter? That’s a question that every tech-related company should be asking themselves. The right answer could save … Continue reading With full speed ahead on AI investment, does ROI matter?
November 07, 2024 All good leaders have this mindset, no matter their background If you want to solve tricky business challenges, this mindset will serve you better than any technical degree. BY David G. Ewing In today’s tech-driven business world, the ability to navigate technological challenges isn’t just for engineers anymore—it’s a must-have skill for leaders … Continue reading All good leaders have this mindset, no matter their background
September 23, 2024 Yes, it does matter if your product is ugly A select few companies can get away with clunky, ugly products. For the rest, beauty matters. BY Liz Stinson Despite what we’ve been told—that “beauty is in the eye of the beholder”—there are some statistical truths to what makes something nice to look at. A … Continue reading Yes, it does matter if your product is ugly
Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them
