Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects. Greg Krehbiel on January 16, 2025 What can a NASA engineer teach the martech community? Quite a bit, and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies that drive project success. … Continue reading What martech practitioners can learn from a NASA engineer
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, “People use it much more than we expected.” Constantine von Hoffman on January 16, 2025 Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem … Continue reading AI-powered martech news and releases: January 16
Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes. Steve Petersen on January 13, 2025 Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit … Continue reading Why career diversity drives martech team success
It doesn’t take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM’s data is fake. Constantine von Hoffman on January 9, 2025 It’s frighteningly easy to poison a large language model (LLM). What’s even more unnerving is you don’t need access to do it. … Continue reading AI-powered martech news and releases: January 9
Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey. Ana Mourão on January 9, 2025 The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the … Continue reading Martech disappointment grows despite increased usage
New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences. Kim Davis on January 8, 2025 Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on … Continue reading Martech stack complexity fragments audience data
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more. Laurie Miller on January 6, 2025 AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here … Continue reading How to overcome AI challenges in martech to maximize ROI
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let’s take a look at how we got here. Kim Davis on January 3, 2025 “If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut … Continue reading Will AI agents conduct the martech orchestra in 2025?
Artificial intelligence can now lie intentionally. Researchers call this “faking alignment” perhaps because calling it lying is too close to the truth. Constantine von Hoffman on December 19, 2024 Using language to deceive, aka lying, was a uniquely human activity. I say “was” because artificial intelligence is now doing it, too. Research from Anthropic … Continue reading AI-powered martech news and releases: December 19
U.K. marketers say they’re relying on AI to connect with shoppers for the holiday season. Constantine von Hoffman on December 12, 2024 It’s beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study … Continue reading AI-powered martech news and releases: December 12
