Tag Archives: Markets

6 Lessons Digital Marketers Can Learn From Emerging Markets

Hannah Cohen — December 17, 2019 Emerging markets in countries like China, India, and Brazil can teach you a great deal about marketing and innovation. In 2019, 64 million Americans will use mobile payments in some form, representing 29% of all smartphone owners. The same figure in China? 577 million users representing 81.1% of all … Continue reading 6 Lessons Digital Marketers Can Learn From Emerging Markets

How to Mitigate Risk When Expanding Into World Markets

Matthew Debbage — May 6, 2019 — May 6, 2019 With big opportunities, there’s always heightened risk. Nowhere is this more obvious than with companies that are looking to expand internationally. Being aware of local marketing conditions can be the difference between successful growth and painful failure. For example, Germany is currently ranked as the … Continue reading How to Mitigate Risk When Expanding Into World Markets

Search Analytics Tool Moves Into Financial, Investor Markets

Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan  @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Joy Hawkins on October 13, 2017   After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google … Continue reading Markets with home service ads: Service-area businesses are coming back to the local results

7 Sales Tips for Success at Local Farmers Markets and Festivals

Serenity Gibbons — September 24, 2017 — September 24, 2017 Pexels / Pixabay Small businesses are always looking for ways to increase revenue and grow profits. One method a lot of companies are turning to is local farmer’s markets and festivals, which are popular all over the country. If you’re interested in pursuing these “pop-up” … Continue reading 7 Sales Tips for Success at Local Farmers Markets and Festivals