Tag Archives: Markets

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Joy Hawkins on October 13, 2017   After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google … Continue reading Markets with home service ads: Service-area businesses are coming back to the local results

7 Sales Tips for Success at Local Farmers Markets and Festivals

Serenity Gibbons — September 24, 2017 — September 24, 2017 Pexels / Pixabay Small businesses are always looking for ways to increase revenue and grow profits. One method a lot of companies are turning to is local farmer’s markets and festivals, which are popular all over the country. If you’re interested in pursuing these “pop-up” … Continue reading 7 Sales Tips for Success at Local Farmers Markets and Festivals

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

by Charles WhitemanSeptember 8, 2016 The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges … Continue reading Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Connecting Product Knowledge to Target Markets

by Will Humphries July 15, 2016 Follow @JustCallMeWillJuly 15, 2016 A lot of sales organizations place emphasis on research to gain product knowledge. And rightly so. You need to understand the benefits your solutions offer to sell effectively. However, equally important to communicating value is awareness of the specific needs, motives and concerns of your … Continue reading Connecting Product Knowledge to Target Markets

RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC

by Larry Kim June 14, 2016June 14, 2016 Paid search is a pretty awesome channel. Obviously, I’m a huge fan – I built a company around it. But it’s not without its challenges. For one, as the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – … Continue reading RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC

How to Successfully Link SMEs to International Markets

by BusinessVibes March 12, 2016 Follow @businessvibesMarch 12, 2016 The great news about business is that it never stands still. Regardless of the industry, businesses are encouraged to change, to move with the times, and to expand beyond their owner’s wildest dreams. With international investment on the up there has never been a better time … Continue reading How to Successfully Link SMEs to International Markets

7 Top Tactics to Grow Your E-commerce Business Into New Markets

by BusinessVibes December 29, 2015 Follow @businessvibesDecember 29, 2015 When expanding an e-commerce business into a new market, the first thing to do before investing in marketing your brand or products is validate the market by completing research to determine the potential demand in the market and the logistics of serving this new market. Once … Continue reading 7 Top Tactics to Grow Your E-commerce Business Into New Markets