Tag Archives: Markets

Learn how to target adjacent markets with smart risk-taking

Here are three ways marketers can move into new markets while staying true to their core audience. Ben Gibson on May 24, 2019 Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since then – between the design of … Continue reading Learn how to target adjacent markets with smart risk-taking →

How to Mitigate Risk When Expanding Into World Markets

Market Research

Matthew Debbage — May 6, 2019 — May 6, 2019 With big opportunities, there’s always heightened risk. Nowhere is this more obvious than with companies that are looking to expand internationally. Being aware of local marketing conditions can be the difference between successful growth and painful failure. For example, Germany is currently ranked as the … Continue reading How to Mitigate Risk When Expanding Into World Markets →

Search Analytics Tool Moves Into Financial, Investor Markets

Search Strategies

Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets →

How Smart Companies Land Top Employees in Tight Job Markets

Employee Engagement

David Disiere — March 19, 2019 Follow @DisiereDavid — March 19, 2019 The competition for talent is hot, but it can’t get much hotter. The labor market in the United States is operating around its full capacity, which means employers must pull out all the stops just to fill vacancies. If they want to attract, … Continue reading How Smart Companies Land Top Employees in Tight Job Markets →

3 Online Markets You Can’t Afford to Overlook

Marketing Mistakes

Lee Wilson — October 22, 2018 Follow @LWilson1980 — October 22, 2018 It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to online market share as business platforms for online sellers. What is less known is that there are second tier marketplaces which can offer … Continue reading 3 Online Markets You Can’t Afford to Overlook →

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Marketing Campaigns

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign →

Markets with home service ads: Service-area businesses are coming back to the local results

Advertisement Industry

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Joy Hawkins on October 13, 2017 After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google … Continue reading Markets with home service ads: Service-area businesses are coming back to the local results →

7 Sales Tips for Success at Local Farmers Markets and Festivals

Sales Techniques

Serenity Gibbons — September 24, 2017 — September 24, 2017 Pexels / Pixabay Small businesses are always looking for ways to increase revenue and grow profits. One method a lot of companies are turning to is local farmer’s markets and festivals, which are popular all over the country. If you’re interested in pursuing these “pop-up” … Continue reading 7 Sales Tips for Success at Local Farmers Markets and Festivals →

10 Effective Ways Businesses Can Reach Larger Markets

Business Effectiveness

Rahis Saifi — November 22, 2016 Follow @57rahis— November 22, 2016 Are you looking for larger markets to sell your products or services in? If so, there are many different ways you can address this issue and start selling to more people. Below are some of the most effective ways you can do this. Localization … Continue reading 10 Effective Ways Businesses Can Reach Larger Markets →

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Business Guides

by Charles WhitemanSeptember 8, 2016 The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges … Continue reading Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets →