By Herbert Buchhorn January 9th, 2018 In addition to their online shop, retailers can access a wide variety of e-commerce platforms and thus use the existing infrastructure. But which platform is best suited and what are the advantages and disadvantages from a dealer’s point of view? Insight into 5 alternatives to your own online shop. Use … Continue reading International Online Marketplaces Compared
Markus Linder — June 28, 2017 Follow @markuslinder— June 28, 2017 With more than 22.4 million consumers each year and $ 57.6 billion in spending, the on-demand economy is alive and kicking it – hard. From transportation (e.g. Uber, Lyft), accommodation (e.g. Airbnb, Onefinestay), delivery (e.g. UberRush, Instacart) to shopping (e.g. Ebay, Etsy), on-demand, app-based … Continue reading The On-Demand Economy Is Booming. Will Online Marketplaces Take Over?
Ronald Dod — May 31, 2017 Follow @Visiture_Search— May 31, 2017 There’s no doubt that buyers’ purchasing habits are changing. They’ve changed from shopping in brick and mortar stores to shopping online. Just this year, 3591 stores are closing around the U.S. You might think that these retailers would be mom and pop shops or … Continue reading How to Use Marketplaces to Get More eCommerce Sales
by Eyal Katz May 30, 2016 Follow @eyalk100May 30, 2016 For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to … Continue reading The Top 10 Mobile RTB Marketplaces for Publishers
by Harry Whitehouse December 2, 2015 Follow @EndiciaDecember 2, 2015 Expanding internationally can be challenging for many small businesses. However, there’s a way to sell to international customers using the same tactics and skill sets that most online retailers already have mastered. How? Online marketplaces. While it can be time-consuming and costly to create a … Continue reading The Top 5 Online Marketplaces for Small Businesses Looking to Expand Internationally
What if there was a way to retain some of the characteristics of direct orders, but make the whole process even more efficient? Columnist Ratko Vidakovic explains private marketplaces. Ratko Vidakovic on May 25, 2015 In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers … Continue reading Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)