Tag Archives: Marketing’s

Marketing’s new challenge: Moving to the next normal

You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. Ryan Phelan on May 18, 2020 At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was intrigued by a marketer who wondered … Continue reading Marketing’s new challenge: Moving to the next normal

Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Video Marketing’s Multi-Use Versatility Makes It a Great Investment

Robert Weiss — May 24, 2018 Follow @nycvideomktg — May 24, 2018 What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. The benefits are enormous and the R.O.I. is close to an absolute guarantee. Let’s explore why the sky isn’t … Continue reading Video Marketing’s Multi-Use Versatility Makes It a Great Investment

Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success

Elizabeth Harr — December 13, 2017 — December 13, 2017 padrinan / Pixabay If you are a new CEO or managing partner, recently tapped to lead your firm into the future, you’ve got plenty to worry about: mastering day-to-day operations, building staff morale, evaluating your service mix, addressing changes in the marketplace—maybe even turning around … Continue reading Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success

Why Investing in Content is Vital to Email Marketing’s Continued Success

Vivek Sharma — August 3, 2017 — August 3, 2017 Goumbik / Pixabay The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, … Continue reading Why Investing in Content is Vital to Email Marketing’s Continued Success

An intervention on marketing’s dysfunctional relationship with data

If it feels like you have a dysfunctional relationship with data, you’re not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step ‘relationship tune-up’ guide. Joshua Reynolds on June 28, 2017  As the relationship between human marketers and marketing data evolves from casual dating into something a little more serious, … Continue reading An intervention on marketing’s dysfunctional relationship with data

How to unlock marketing’s creative side for martech success

Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers. Scott Vaughan on May 1, 2017   B2B marketers think of marketing … Continue reading How to unlock marketing’s creative side for martech success