Time is serving ads directly to AI crawlers, a strategy that could reshape how brands influence AI-generated answers. By Constantine von Hoffman Published on August 6, 2026 Time magazine is serving ads directly to AI crawlers rather than human readers. If it catches on, it could change how brands influence AI-generated answers The … Continue reading Time’s AI-only ads may be marketing’s next frontier
Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption. By Constantine von Hoffman Published on July 17, 2026 Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As … Continue reading Salesforce’s woes underline marketing’s agentic AI problems
Researchers found marketers value AI’s efficiency but remain concerned about organizational readiness and the profession’s future. By Constantine von Hoffman , Senior Editor, MarTech Published on July 15, 2026 • Last updated on July 15, 2026 • 4 minutes read While marketers find AI a great help, they are increasingly concerned about organizational readiness and … Continue reading Marketing’s AI challenge goes beyond adoption
With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding. By Susan Ferrari February 20, 2026 We’re entering a world where new AI tools are removing the constraints that have long limited what marketers can achieve. Time and budget once consumed by bureaucracy, coordination overhead and … Continue reading How AI eliminates marketing’s execution constraints
Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore. Tonya Walker on October 27, 2025 Marketing has become the proving ground for AI, adopting new tools faster than any other function. But speed without structure comes at a cost. If MOps doesn’t lead in governance, … Continue reading The AI oversight gap is marketing’s next governance test
Marketing’s next era is revenue-driven. Here’s how to design a GTM model that aligns stakeholders, accelerates pipeline and proves ARR impact. Loren Shumate on September 11, 2025 Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into … Continue reading Designing the GTM model for marketing’s revenue era
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025. Tanya Thorson on June 18, 2025 Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. … Continue reading AI can’t create meaning — that’s still marketing’s job
The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts?
Contract renewals reflect your marketing’s truth. If your story breaks, customers walk. Here’s how to fix the gap and boost retention. Zac Stucki on May 2, 2025 If we’re all honest about living and working in 2025, then we’d admit we’ve been suckered by a slick pitch — a course, coaching program or SaaS … Continue reading How marketing’s broken promises are sinking your renewal rates
CFOs never waste a good crisis, and neither should marketers. Here’s how to protect your budget and use VOC to grow customer loyalty in a hard time. Constantine von Hoffman on April 9, 2025 The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence … Continue reading In a world of tariffs and turmoil, marketing’s insight is a superpower
