Tag Archives: Marketing’s

How to measure marketing’s value in the inevitable cookieless future

Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. David Walters on May 8, 2024   We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is … Continue reading How to measure marketing’s value in the inevitable cookieless future

HubSpot’s Content Hub: How does it impact marketing’s future?

Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.  Ali Schwanke on May 23, 2024     Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But … Continue reading HubSpot’s Content Hub: How does it impact marketing’s future?

Marketing’s inner game: Unlocking the power of natural productivity cycles

Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms. Hana Jacover on April 3, 2024 Productivity is often viewed solely through the lens of hustle and output. However, natural biological cycles within us influence our energy levels, mood and cognitive abilities throughout the day. This article … Continue reading Marketing’s inner game: Unlocking the power of natural productivity cycles

From capturing leads to generating demand: Breaking down B2B marketing’s pivot

It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.  Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot

Digital marketing’s contribution to company performance rated as down significantly

The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report.  Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly

Marketing’s new challenge: Moving to the next normal

You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. Ryan Phelan on May 18, 2020 At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was intrigued by a marketer who wondered … Continue reading Marketing’s new challenge: Moving to the next normal

Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards