2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea. Mark Ogne on January 12, 2024 As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with … Continue reading From efficiency to efficacy: 2024’s B2B marketing revolution
To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies. Stacey Ackerman on January 3, 2024 Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the … Continue reading 4 common pitfalls in failed agile marketing transformations (and how to avoid them)
Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. Lisa Peyton on January 2, 2024 A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR … Continue reading Decoding generative AI: How to build a basic genAI strategy for your marketing organization
Some Vizio TV owners can claim a share of a $3 million settlement over misleading marketing A 2018 lawsuit accused the company of falsely describing its TVs’ refresh rates. Cheyenne MacDonald Sun, Dec 31, 2023 Vizio Vizio TVs’ “effective” refresh rates have been confusing customers for years, and the company may now owe payments … Continue reading Some Vizio TV owners can claim a share of a $3 million settlement over misleading marketing
Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook. Margaret Lee on December 27, 2023 Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and … Continue reading Email marketing 101: The five basics
The language barrier between marketing operations and top executives is a problem for both sides. Here’s what you need to do. Ali Schwanke on December 27, 2023 The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged … Continue reading How marketing ops can learn to speak C-suite
The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Ruth Stevens on December 26, 2023 Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), … Continue reading What’s new and what’s working, in B2B channel partner marketing
Use your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a strategic partner. Lisa Shaw on December 21, 2023 Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive for the past two months, with … Continue reading How to repurpose marketing event content
A wider range of opportunities, a seat at the table and recognition that skill-sets exceed standard degrees. These are all things you can offer to retain talent. Ruben Ugarte on December 22, 2023 The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget pressure as … Continue reading 3 ways to retain marketing talent — and why it’s important to do so
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond. Constantine von Hoffman on December 20, 2023 There are a lot of marketing podcasts out there, so how do you know which ones to listen to? We’re here to help. … Continue reading 10 top marketing podcasts for 2024
