Contributor Evan Magliocca explains how retailers must approach customer loyalty — you’ve got to give it to get it. Evan Magliocca on June 25, 2018 Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In … Continue reading Loyalty is more than marketing, it’s a mindset
Jomer Gregorio — June 22, 2018 Follow @JomerGregorio — June 22, 2018 Multi-channel marketing is a single but broad and innovative strategy that many top-performing businesses – from small to enterprise agencies – leverage these days. But despite its popularity, some entrepreneurs still think that the complexity to execute this strategy is not worth their … Continue reading Multi-Channel Marketing – Is It Really Worth It? (Infographic)
Meenakshi Krishnan — June 22, 2018 Follow @iammeekrish — June 22, 2018 The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers are the lifeline of any business. Building stronger connections with potential customers are imperative to the success of any business today. One of the prime strategies that several … Continue reading Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
Kristen Herhold — June 22, 2018 Follow @kristenherhold — June 22, 2018 “Email is dead” is a common phrase among experts and non-experts alike. They argue that email does a poor job of reaching consumers and influencing them to convert. For most businesses, however, email marketing is alive and well: 69 percent of businesses use … Continue reading Email Marketing Is Alive And Well According To New Survey
AI In Influencer Marketing: Buzzword Or Real Deal? by Kamiu Lee , Columnist, June 22, 2018 Since the onset of artificial intelligence’s use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart … Continue reading AI In Influencer Marketing: Buzzword Or Real Deal?
Kevin Coll — June 22, 2018 — June 22, 2018 rawpixel / Pixabay “The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of language, the continuity of the species, the taproot of our humanity, our singularity, and art itself,” Famed author … Continue reading 4 Tips for Your Next Video Marketing Strategy
Personal Branding Blog — June 22, 2018 — June 22, 2018 Visual marketing is one of the best ways to attract subscribers to your personal brand. If you want to take your business marketing strategy to the next level then Pinterest is a great way to gain more visibility. Would you like to attract a … Continue reading Create a Winning Pinterest Brand Marketing Strategy
Erika Montgomery — June 22, 2018 Follow @PublicityErika — June 22, 2018 Keep scrolling to learn how to boost your brand’s awareness and engage with customers through the use of video Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a … Continue reading How To Use Video Marketing To Build Brand Visibility
Michael Peggs — June 21, 2018 Follow @MichaelPeggs — June 21, 2018 The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era. New devices are being introduced to connect and automate. It also transforms digital … Continue reading Digital Marketing and The Internet of Things: 5 Steps to Success
Justin Phillips — June 21, 2018 — June 21, 2018 LoggaWiggler / Pixabay Watching video online used to be a chore. Now, it’s just a part of internet life, whether we’re watching a two-minute tutorial or binge-watching an entire TV series. With that in mind, there’s no reason for your business not to be using … Continue reading 3 Ways Inbound Video Marketing Can Generate Leads On Your Website
