Ashley Hill — July 24, 2019 — July 24, 2019 If you’re looking to drive attendance for an upcoming company event, one of the best tools you have at your disposal is email. An overwhelming majority of people check their email daily: an incredible 89% of people check their mail every day, to be exact. … Continue reading How to Do Email Marketing For Events
Heather Quitos — July 24, 2019 — July 24, 2019 Digital connectivity fills our lives as people become more dependent on their smartphones for daily tasks, whether measuring a package, paying for coffee, or ordering a week’s worth of groceries. Amazon has emerged as a household name and the Amazon Effect has radically changed the … Continue reading Tips for Manufacturing Marketing in the Age of Amazon
Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Grayson Kemper on July 22, 2019 Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior. … Continue reading How to use search engine marketing to build and strengthen your brand
Susan Gilbert — July 19, 2019 Follow @SusanGilbert — July 19, 2019 Today I have some resources to help you improve your Facebook marketing strategy with tools and features. Facebook’s platform continues to expand with additions such as live video and job postings. Many brands and businesses can benefit greatly by taking advantage of the … Continue reading Use These 4 Facebook Resources to Improve Your Marketing
Louis Columbus — July 18, 2019 Follow @louiscolumbus — July 18, 2019 Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $ 5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences … Continue reading 10 Charts That Will Change Your Perspective Of AI In Marketing
Torrey Tayenaka — July 17, 2019 Follow @https://twitter.com/sparkhouse — July 17, 2019 So you want to add video to your marketing strategy. Congratulations, you’ve made a great choice! Now the next step is to get started. But how, you might ask? Keep reading to find out. HOW TO GET STARTED WITH VIDEO MARKETING Here are … Continue reading How to Get Started with Video Marketing
Bob Van Rossum — July 16, 2019 Follow @BobVR — July 16, 2019 Today is the era of agile marketing–which means–recruitment marketing needs to improve to get the best marketing talent. Hiring candidates any day of the year is disruptive. As a CMO, you have a plethora of daily tasks. At the same time, you … Continue reading How to Have an Agile Hiring Process to Attract Top Marketing Talent
JJ Tyson — July 16, 2019 — July 16, 2019 SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down. Similarly to Facebook retargeting, SMS messaging … Continue reading 4 Reasons SMS Marketing is More Popular Than Ever
Christa Tuttle — July 16, 2019 — July 16, 2019 Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Video … Continue reading 5 Tips to Create Marketing Videos that Engage Your Audience
Meggie Nahatakyan — July 16, 2019 — July 16, 2019 Software as a Service (SaaS) businesses became popular in the last few years. They have the highest demand growth rates of all companies on the market. Naturally, they have to stay on top of marketing trends. So, many turn to inbound marketing to promote their … Continue reading How to Implement Inbound Marketing for SaaS Businesses
