Tag Archives: Marketers

5 essential applications ecommerce marketers need to succeed for the holiday season

Holiday Season

The holiday rush is coming. The right martech tools will help you turn chaos into conversions. MarTechBot on August 18, 2025       Before you know it, the holiday shopping season will be here and they do every year, ecommerce marketers will face both opportunities and challenges. To excel, leveraging the right martech stack is crucial.  … Continue reading 5 essential applications ecommerce marketers need to succeed for the holiday season →

Why good marketers think in probabilities, not certainties

Marketing Skills

Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead. Kathleen Schaub on August 1, 2025      Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard … Continue reading Why good marketers think in probabilities, not certainties →

What’s the biggest technology and media shift for marketers that doesn’t involve AI?

Technology Interruptions

While AI gets all the attention, there’s another shift impacting marketers that can’t be ignored. MarTechBot on July 21, 2025       In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s … Continue reading What’s the biggest technology and media shift for marketers that doesn’t involve AI? →

Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now

Marketing Branding

When others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. Sarah C. Weiss on July 14, 2025       Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” … Continue reading Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now →

What potential does quantum computing hold for marketers?

Martech-MarketingGuide

Quantum computing is a futuristic technology that’s with a lot of potential. What does it hold for marketers? MarTechBot on July 7, 2025       In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader … Continue reading What potential does quantum computing hold for marketers? →

PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1

Sports Advertisement

June 19, 2025 PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1 BY John Kell PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. The snack and beverage giant recently signed … Continue reading PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1 →

7 vanity metrics marketers should avoid, and 7 to replace them

Marketing Tools

Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025       Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them →

Full-stack marketers need support at the organizational and technological levels

Marketing Technology Stack

A new report finds full-stack marketers need more help from tools and leadership. Mike Pastore on June 3, 2025        Full-stack marketer is an increasingly common term for marketing professionals who combine various marketing disciplines into a single skill set. But these Swiss Army knives of modern marketing say the lack of clarity from leadership … Continue reading Full-stack marketers need support at the organizational and technological levels →

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