With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers. By Constantine von Hoffman Published on April 7, 2026 Apple is bringing ads to Maps, and for marketers, this is less about a new format and more about a new battleground. The company announced … Continue reading Apple Maps’ ads shift focus to context and intent
Gartner Maps Process To Teach GAI About Brands by Laurie Sullivan , Staff Writer @lauriesullivan, March 4, 2025 Lured by the potential of generative AI (GAI), many marketers struggle to adopt the technology and get the desired results within a budget. The models need to understand a company’s products and services, and what makes them appealing to … Continue reading Gartner Maps Process To Teach GAI About Brands
February 11, 2025 Is it called Gulf of America now? Google Maps renames the Gulf of Mexico. Will Apple Maps follow suit? The search giant says it is simply following a longstanding policy about geographical names. Its competitor Apple has yet to make the switch. BY Michael Grothaus The majority of Google Maps users across the … Continue reading Is it called Gulf of America now? Google Maps renames the Gulf of Mexico. Will Apple Maps follow suit?
Uber’s App Could Soon Look More Like Google Maps With Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2025 PALM SPRINGS, CA — Uber Advertising could expand ad units on its app that would work and look more like Google Maps. What if the app tied in data to target ads in other apps … Continue reading Uber’s App Could Soon Look More Like Google Maps With Ads
Upsides To Google Labeling Positive Fake Reviews On Maps by Laurie Sullivan , Staff Writer @lauriesullivan, September 27, 2024 Google Maps has released a set of rules that call out businesses for creating and posting positive false reviews of themselves or offering incentives to others to give the business rave reviews. Not only will the fake reviews … Continue reading Upsides To Google Labeling Positive Fake Reviews On Maps
A good map helps you see the customer experience through the eyes of your customers. Mike Pastore on August 2, 2024 How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. … Continue reading Customer journey maps: What you need to know
March 27, 2024 Google Maps is here for summer travelers with trending locations, off-the-radar ideas, and more AI The platform is rolling out a ton of new features to help you plan your next trip. BY Emily Price The weather is getting warmer, which means lots of us have started thinking about summer travel. Today, Google … Continue reading Google Maps is here for summer travelers with trending locations, off-the-radar ideas, and more AI
Beyond Keywords: Leverage Topical Maps for Content Coverage Ruud Hein | February 13th, 2024 Getting your content to stand out among the sea of information online is no small feat. That’s where a solid content strategy comes into play. Think of content strategy as your road map in the vast wilderness of the internet. It’s … Continue reading Beyond Keywords: Leverage Topical Maps for Content Coverage (DD)
Beyond Keywords: Leverage Topical Maps for Content Coverage Ruud Hein | February 13th, 2024 Getting your content to stand out among the sea of information online is no small feat. That’s where a solid content strategy comes into play. Think of content strategy as your road map in the vast wilderness of … Continue reading Beyond Keywords: Leverage Topical Maps for Content Coverage
By Michael Grothaus December 02, 2023 No one hates change like app users, and the latest changes that Google has made to the colors in its Google Maps app are ruffling users’ feathers all over the web. Google Maps users on Reddit have called the new colors “godawful” and expressed how they “hate” the … Continue reading Google Maps’ new colors: a hopeful sign of more changes to come
