Annette Franz — November 28, 2018 Follow @annettefranz — November 28, 2018 Did you know that journey maps are more than a tool? I’ve written previously about 11 myths and mistakes about journey mapping: 5 Myths of Journey Mapping6 Bonus Myths of Journey Mapping I should add one more myth, which is really the umbrella … Continue reading 6 Steps From Journey Maps to Outcomes
Sam Saidman — July 30, 2018 — July 30, 2018 For local businesses, ranking on Google Maps is something of a Holy Grail of search marketing, and an SEO agency has lots of tools to help you get there. It’s a goal at least equally worth a first-page organic ranking, especially for small businesses with … Continue reading 10 Easy Tricks to Rank Higher on Google Maps
Google Maps Being Abused By Scammers To Redirect Links by Laurie Sullivan @lauriesullivan, May 2, 2018 Google Maps, a tool search that marketers frequently use to support campaigns, has been hit with another scam. Scammers have been abusing a feature in the Maps API, the link-shortening service on Google Maps. They redirect users to undesirable … Continue reading Google Maps Being Abused By Scammers To Redirect Links
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018 Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Kerry Dye — November 22, 2017 — November 22, 2017 Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve … Continue reading How to Show Up in Google Maps
Noticed the new ‘questions & answers’ section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Joy Hawkins on September 8, 2017 In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available … Continue reading 6 things you need to know about Google’s Q&A feature on Google Maps
By Mandy Pennington August 17th, 2017 Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According … Continue reading Use Customer Journey Maps To Craft Better Experiences
Ben Gallant — April 21, 2017 — April 21, 2017 User experience (UX) on a website is obviously important. This fact is drilled into every Web developer and designer, every inbound marketer, and every digital creative from day one. Just how important is UX? According to one commonly cited study, 88 percent of users are … Continue reading Understanding Heat Maps: What Data Can Tell You About Your Website User Experience
Courtney Abud — March 6, 2017 — March 6, 2017 So you’ve decided to build an email nurture. That’s great! Whether it’s part of an awareness campaign, a follow-up from an assessment or an attempt to turn a sale, an email nurture is a great way to deliver relevant information to prospects and customers. But … Continue reading Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map
Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results. Wesley Young on February 28, 2017 New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete … Continue reading 5 ways you can improve your new business’s visibility on Google Maps
