MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. Amy Gesenhues on April 21, 2020 When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our … Continue reading Martech teams devote most of their time to automation, campaign management tools
Veronica Krieg — April 21, 2020 I’m sitting in my guest-room-turned-office in week four (or is it five?) of our nationwide push to keep people home and communities safe. While the days blend together and my routine begs for a shakeup, work continues. But for those of us lucky enough to have the option for … Continue reading 5 Time Management & Productivity Techniques to Charge through Challenges and Keep your Work From Home Call Center Operating at its Peak
Tom Wozniak — April 9, 2020 One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with relevant and engaging messaging. Marketers have learned to leverage this ability to create highly effective campaigns that drive engagement, response, and conversions. However, there’s a lot that goes into developing … Continue reading Using Suppression List Management for Audience Targeting
Harshita Banka — April 8, 2020 This is a challenging time for each one of us—whether as an individual or as a business. In these difficult times, it is more important than ever to keep a human-first approach in mind for all of our decision-making. Especially in the way we build our products as we … Continue reading 5 Human-First Product Management Considerations to Make During COVID-19
Esther Cohen — April 6, 2020 Dealing with the COVID-19 crisis requires tough measures, as our latest article shows. In the year 1697, the Dutch ship Geelvink commanded by Willem de Vlamingh landed on the western coast of Australia. While sailing up the Swan River, de Vlamingh and his sailors saw something extraordinary: black swans, … Continue reading Project Management and COVID-19: How to Manage an Extraordinary Crisis
Mia Jacobs — April 1, 2020 Attracting new leads is great—but what then? Retaining loyal customers is equally as important as converting them in the first place, perhaps even more so. How do you address, much less predict, your customers’ needs and goals as they naturally grow and evolve over time in order to foster … Continue reading How to Select a B2B Customer Lifecycle Management Solution
Daniel Lee — March 26, 2020 The wealth management industry can no longer ignore the rise of fintech. Investors have pumped more than $ 100 billion into the fintech market since 2010—including $ 6 billion in the first quarter of 2019. Those investments are going toward things like robo-advisors and investment apps that help Millennials … Continue reading How Fintech is Shaping the Future of Wealth Management
Madeleine Wilson — March 20, 2020 Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product … Continue reading Overcome 13 Common Mobile Product Management Challenges
Rich Butkevic — March 5, 2020 Small businesses often grow chaotically and organically at the start. When there’s a task that needs to be completed, the owner or manager just picks it up and does it. But as a business grows larger, it becomes necessary to have more substantial business processes. Otherwise it becomes very … Continue reading 14 Ways a Small Business Can Level Up Their Project Management Game
Vartika Kashyap — March 4, 2020 What is Agile? Forget the term agile project management for a while and concentrate only on the word ‘agile’. What do you understand by it? Agile means – efficient or getting maximum output in minimum time without any wastage of time. Now, when we see this in the context … Continue reading 8 Reasons Why You Should Adopt Agile Project Management in 2020
