E-commerce is now a truly cross-device experience. Greg Sterling on February 21, 2018 For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps … Continue reading Retailers with shopping apps now see majority of e-commerce sales from mobile
Majority Of Mobile Marketers Unsure Of Ability To Find New Customers by Gavin O’Malley, Staff Writer @mp_gavin, March 16, 2017 Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, … Continue reading Majority Of Mobile Marketers Unsure Of Ability To Find New Customers
Mobile devices drove 36 percent of sales but 55 percent of traffic. Greg Sterling on November 28, 2016 There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total … Continue reading Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
iPhone generates 42 percent of opens, but only 18 percent of conversions. Greg Sterling on August 6, 2015 It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic … Continue reading Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop
Vebeka GuessApril 25, 2015 Video drives brand engagement and conversion and is a key part of any digital marketing strategy. However, in most cases, organizations find it challenging to deliver optimal video experiences to mobile devices, or are not delivering video at all to their mobile sites and apps. Yet, according to the most recent … Continue reading Are Your Videos Ready for the Mobile Majority?
Two-thirds of email being read (or not) on smartphones and tablets. Greg Sterling on January 28, 2015 According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones … Continue reading Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention