retail With Cost-Cutting Back In Fashion, Macy’s Launches Private-Label Line by Sarah Mahoney @mahoney_sarah, July 20, 2023 Macy’s is redesigning its private brands portfolio, kicking the effort off with On 34th, a women’s apparel and accessories line. While the department store has been cooking up the makeover for the last two years, the launch … Continue reading With Cost-Cutting Back In Fashion, Macy’s Launches Private-Label Line
Macy’s Back-To-School Ads Focus On Fast Fashion Changes by Sarah Mahoney @mahoney_sarah, August 5, 2022 Macy’s is hoping to break through the back-to-school clutter with a new campaign that aims to highlight kids’ fast-changing style sense. Ads showcase bright combinations of trendy fashion finds and essentials, all aimed at helping them own their style. The … Continue reading Macy’s Back-To-School Ads Focus On Fast Fashion Changes
Macy’s Changing Its Marketing Strategy by Laurie Sullivan @lauriesullivan, September 20, 2019 Macy’s will begin testing same-day delivery in 30 markets for online orders of $75 or more starting Oct. 1, in an effort to change the way it markets its own brand to consumers. The company has spent years helping the brands that … Continue reading Macy’s Changing Its Marketing Strategy
The Impulse Buy, From Search To Macy’s On Thanksgiving Day by Laurie Sullivan , Staff Writer @lauriesullivan, (November 26, 2018) A funny thing happened to me on Thanksgiving Day this year. I’m not known for making impulse purchases. In fact those who know me say I analyze every dollar I spend. But, alas, I admit, I … Continue reading The Impulse Buy, From Search To Macy’s On Thanksgiving Day
