Tag Archives: Luxury

eCommerce Platforms are an Uphill Battle for Luxury Brands

eCommerce Platforms

Michael Begg — August 13, 2019 — August 13, 2019 The deck is stacked against luxury brands when it comes to the major eCommerce platforms. Amazon, Target and Walmart all have intricacies that make breaking through as a luxury brand difficult. Some of the challenges are structural with the platform themselves – but shifting consumer … Continue reading eCommerce Platforms are an Uphill Battle for Luxury Brands →

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

Social Media Marketing

By Jordan Kasteler August 10th, 2017   “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach →

The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic]

Conversion Rate Optimization

by Stacey Rudolph July 25, 2016July 25, 2016 First, a quick definition… Conversion Rate Optimization is a technique that uses analytics and user feedbacks to increase your website’s performance. It seeks to improve on any metric that is considered important to your business’ key performance indicators (KPI) such as sales increase, downloads, and signups among … Continue reading The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic] →

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