February 24, 2026 Gucci just proved why luxury brands shouldn’t use AI BY Jude Cramer What are the hallmarks of a luxury brand? Exclusivity, artisan craftsmanship, and a high price tag to match. But iconic fashion house Gucci may have just learned the hard way that advertising can undermine all those qualities—especially if it’s … Continue reading Gucci just proved why luxury brands shouldn’t use AI
Tag Archives: Luxury
Yankee Candle designed a new luxury candle line
November 21, 2025 Yankee Candle designed a new luxury candle line
Dolce & Gabbana’s Skims collab is the perfect antidote to the luxury slowdown
November 14, 2024 Dolce & Gabbana’s Skims collab is the perfect antidote to the luxury slowdown The luxury industry is in a slump. Dolce & Gabbana’s strategy is to create affordable pieces with Skims, Kim Kardashian’s shapewear label. BY Elizabeth Segran If you’re in the mood for some luxury that won’t break the bank, Dolce & … Continue reading Dolce & Gabbana’s Skims collab is the perfect antidote to the luxury slowdown
The EQS SUV is the height of Mercedes EV luxury
Roberto Baldwin @strngwys Mercedes isn’t tip-toeing into electrification. The automaker put together an aggressive plan and it shows no sign of slowing down. That’s why every few months it seems like there’s another Mercedes-Benz EV being announced. In all this removal of gas-powered engines, Mercedes still needs to make sure to build vehicles that exude … Continue reading The EQS SUV is the height of Mercedes EV luxury
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market
Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market by Cynthia Correa , September 20, 2022 Hispanics are a major force behind the current trend toward growing wealth and social mobility. According to Merrill’s “Diverse Viewpoints: Exploring Wealth in the Hispanic/Latino Community” report, the number of wealthy Hispanics (those earning $125,000 or more) increased … Continue reading Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market
How to Do Digital Marketing for Luxury Brands
Richard Hammond November 23, 2021 In 2011, retail was still a viable route to market for most luxury brands. Internet sales were rising but, at that time, online shoppers were reluctant to purchase expensive items sight unseen over the internet. That reluctance has now all but disappeared. Around £17bn work of luxury goods are sold … Continue reading How to Do Digital Marketing for Luxury Brands
Conversion Optimization Strategies for Luxury Online Retailers
Brianna Lucido February 15, 2021 Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at what luxury marketing is, how it differs from marketing in … Continue reading Conversion Optimization Strategies for Luxury Online Retailers
eCommerce Platforms are an Uphill Battle for Luxury Brands
Michael Begg — August 13, 2019 — August 13, 2019 The deck is stacked against luxury brands when it comes to the major eCommerce platforms. Amazon, Target and Walmart all have intricacies that make breaking through as a luxury brand difficult. Some of the challenges are structural with the platform themselves – but shifting consumer … Continue reading eCommerce Platforms are an Uphill Battle for Luxury Brands
6 Trends That Will Define Luxury eCommerce in 2019
Chris Harris — January 25, 2019 Follow @charris — January 25, 2019 Photo by freestocks.org on Unsplash Don’t get left behind. Luxury retailers need to understand the latest trends to succeed in 2019… With online sales of luxury brands expected to reach $ 70 billion globally by 2025. Transitioning from a physical store to positioning … Continue reading 6 Trends That Will Define Luxury eCommerce in 2019