Tag Archives: Luxury

6 Trends That Will Define Luxury eCommerce in 2019

Chris Harris — January 25, 2019 Follow @charris — January 25, 2019 Photo by freestocks.org on Unsplash Don’t get left behind. Luxury retailers need to understand the latest trends to succeed in 2019… With online sales of luxury brands expected to reach $ 70 billion globally by 2025. Transitioning from a physical store to positioning … Continue reading 6 Trends That Will Define Luxury eCommerce in 2019

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

By Jordan Kasteler August 10th, 2017   “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic]

by Stacey Rudolph July 25, 2016July 25, 2016 First, a quick definition… Conversion Rate Optimization is a technique that uses analytics and user feedbacks to increase your website’s performance. It seeks to improve on any metric that is considered important to your business’ key performance indicators (KPI) such as sales increase, downloads, and signups among … Continue reading The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic]