Tag Archives: Luxury

The EQS SUV is the height of Mercedes EV luxury

Roberto Baldwin @strngwys Mercedes isn’t tip-toeing into electrification. The automaker put together an aggressive plan and it shows no sign of slowing down. That’s why every few months it seems like there’s another Mercedes-Benz EV being announced. In all this removal of gas-powered engines, Mercedes still needs to make sure to build vehicles that exude … Continue reading The EQS SUV is the height of Mercedes EV luxury →

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend

Consumer Behavior

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend →

Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market

Luxury Market

Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market by Cynthia Correa , September 20, 2022 Hispanics are a major force behind the current trend toward growing wealth and social mobility. According to Merrill’s “Diverse Viewpoints: Exploring Wealth in the Hispanic/Latino Community” report, the number of wealthy Hispanics (those earning $125,000 or more) increased … Continue reading Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market →

How to Do Digital Marketing for Luxury Brands

Digital Marketing Skills

Richard Hammond November 23, 2021 In 2011, retail was still a viable route to market for most luxury brands. Internet sales were rising but, at that time, online shoppers were reluctant to purchase expensive items sight unseen over the internet. That reluctance has now all but disappeared. Around £17bn work of luxury goods are sold … Continue reading How to Do Digital Marketing for Luxury Brands →

Conversion Optimization Strategies for Luxury Online Retailers

Conversion Optimization

Brianna Lucido February 15, 2021 Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at what luxury marketing is, how it differs from marketing in … Continue reading Conversion Optimization Strategies for Luxury Online Retailers →

eCommerce Platforms are an Uphill Battle for Luxury Brands

eCommerce Platforms

Michael Begg — August 13, 2019 — August 13, 2019 The deck is stacked against luxury brands when it comes to the major eCommerce platforms. Amazon, Target and Walmart all have intricacies that make breaking through as a luxury brand difficult. Some of the challenges are structural with the platform themselves – but shifting consumer … Continue reading eCommerce Platforms are an Uphill Battle for Luxury Brands →

6 Trends That Will Define Luxury eCommerce in 2019

eCommerce Trends

Chris Harris — January 25, 2019 Follow @charris — January 25, 2019 Photo by freestocks.org on Unsplash Don’t get left behind. Luxury retailers need to understand the latest trends to succeed in 2019… With online sales of luxury brands expected to reach $ 70 billion globally by 2025. Transitioning from a physical store to positioning … Continue reading 6 Trends That Will Define Luxury eCommerce in 2019 →

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

Social Media Marketing

By Jordan Kasteler August 10th, 2017 “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach →

The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic]

Conversion Rate Optimization

by Stacey Rudolph July 25, 2016July 25, 2016 First, a quick definition… Conversion Rate Optimization is a technique that uses analytics and user feedbacks to increase your website’s performance. It seeks to improve on any metric that is considered important to your business’ key performance indicators (KPI) such as sales increase, downloads, and signups among … Continue reading The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic] →