Tag Archives: Loyal

Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way

by Jeff Ernst January 7, 2016 Follow @TheJeffErnstJanuary 7, 2016 Social media has opened a whole new world for celebrity product endorsers. Now it’s easier than ever to find a celebrity who will post about a product on their Instgram feed for a fee. But does it work? Should marketers be spending limited budget to … Continue reading Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way →

Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships

Customer Relationship Managemnet

Columnist Josh Manion believes retailers can learn a lot from Starbucks, which skillfully leverages data in order to gain customer loyalty and build its brand. Josh Manion on September 2, 2015 What does Starbucks CEO Howard Schultz know that some retailers don’t? In its most recent quarter, Starbucks reported solid earnings that beat expectations, … Continue reading Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships →

How To Identify And Retain Loyal Instagram Fans

Instagram Marketing

Stephanie WhartonJuly 5, 2015 Working with a limited marketing budget has never been an easy feat for any brand. But, thanks to social media, this obstacle has become much more manageable in recent years. Organic beverage brand Suja Juice, which got its start in 2012, is active proof of that. Instagram, in particular, has emerged … Continue reading How To Identify And Retain Loyal Instagram Fans →

Creating Loyal Customers and a Successful Business with Social Media – Warby Parker

Customer Relationship Managemnet

Jordan ConFebruary 8, 2015 Just five years ago, would anyone have believed that it would be possible — and smart! — to buy something as personal and vital to your everyday wellbeing as eyeglasses completely online? The origin story of Warby Parker and how they defied conventional wisdom is well documented. They are a great … Continue reading Creating Loyal Customers and a Successful Business with Social Media – Warby Parker →

Sing a Song of Success: Turn Icy Leads into Loyal Customers

Sales Leads

Dawn EllisJanuary 13, 2015 Every interaction you have with a potential customer affects your business. As a result, your main priority should be to successfully build relationships with your customers that want to return and refer their friends. After all, a loyal customer is your ideal customer. While building business leads is important, it’s what … Continue reading Sing a Song of Success: Turn Icy Leads into Loyal Customers →