Tag Archives: Love

How the Gap’s CEO uses ‘brand love’ to track the company’s comeback

July 09, 2026 How the Gap’s CEO uses ‘brand love’ to track the company’s comeback BY Robert Safian Gap was never uncool. It just disappeared for a while. CEO Richard Dickson explains how he’s bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks … Continue reading How the Gap’s CEO uses ‘brand love’ to track the company’s comeback →

How the costume designer of ‘I Love Boosters’ brought color back to Hollywood

May 22, 2026 How the costume designer of ‘I Love Boosters’ brought color back to Hollywood BY Jude Cramer In the world of I Love Boosters, color reigns supreme. The new film from writer-director Boots Riley follows a group of boosters—shoplifters who resell their stolen clothes—led by aspiring fashion designer Corvette (Keke Palmer). They run amok … Continue reading How the costume designer of ‘I Love Boosters’ brought color back to Hollywood →

Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’

March 17, 2026 Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’ BY Anna-Louise Jackson About three years ago, David Lafitte surveyed the website, social media, and marketing content from Tecovas, the Western apparel brand he leads, and realized that the messaging had become “very diluted.” So the Austin-based company decided to … Continue reading Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’ →

Your subscribers are tired and distracted, so give them less and they’ll love you more

With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing. Natalie Jackson on April 25, 2025   The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating … Continue reading Your subscribers are tired and distracted, so give them less and they’ll love you more →