Tag Archives: Love

Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’

March 17, 2026 Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’ BY Anna-Louise Jackson About three years ago, David Lafitte surveyed the website, social media, and marketing content from Tecovas, the Western apparel brand he leads, and realized that the messaging had become “very diluted.” So the Austin-based company decided to … Continue reading Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’

Your subscribers are tired and distracted, so give them less and they’ll love you more

With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing. Natalie Jackson on April 25, 2025   The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating … Continue reading Your subscribers are tired and distracted, so give them less and they’ll love you more

Resist the pressure to ‘do what you love’ and look at work this way

July 06, 2024 Resist the pressure to ‘do what you love’ and look at work this way “Chasing work as a calling all too often ends unhappily.” BY Next Big Idea Club Christopher Wong Michaelson is a philosopher with 25 years of experience advising business leaders pursuing meaning and providing work with a purpose. He is … Continue reading Resist the pressure to ‘do what you love’ and look at work this way