John Allen November 12, 2020 Do you want to create business proposals that will bring loyal clients to your company? In a business proposal, you are not simply selling your products and services; you are providing solutions to your clients’ problems. As William James said, “Act if what you do makes a difference. It does.” … Continue reading The Complete Guide to Writing Business Proposals Clients Will Love
Angela Hausman, PhD November 8, 2020 Everyone knows that video sharing is booming on the Internet because people love video marketing tactics. In fact, people watch over 500 hours of video per day on YouTube alone; and content creators share more content on YouTube in 30 days than all US television networks uploaded in 30 … Continue reading People Love Video Marketing Tactics: Why You Need Them
Hate The Industry, Love The Craft by Kamran Asghar , October 30, 2020 Many are lured into the agency business because they find the craft — the art, in some cases — of persuasion compelling. But our industry is becoming less alluring. People like to blame the ’90s. Agencies got unbundled and media channels and … Continue reading Hate The Industry, Love The Craft
Veronica Krieg October 25, 2020 Uber. Amazon. Facebook. By now you know the tales of tech giants who founded a unicorn company from a humble workspace. Garages, basements, their mom’s couch, a dorm room – you name it, tech has done it. And while these companies are ultra-successful, it’s rare to find one that’s scaled … Continue reading Happy Employees Make All the Difference: The Top 4 Reasons We Love LinkedIn and Their Model for Employee and Customer Success
Stefan Wolpers July 23, 2020 TL; DR: Scrum’s Nature: It Is a Tool; It Is Not About Love or Hate Regularly, we find articles from developers detailing why ‘Agile’ in general and Scrum’s nature, in particular, deserve our collective disdain. What has always struck me in this discussion is the fact that Scrum is a … Continue reading Scrum’s Nature: It is a Tool; It is Not About Love or Hate
Victoria Taylor June 24, 2020 Let’s talk about data, Twitter data to be specific. Like any social media account, you want the best results from your online marketing efforts. Who doesn’t want to see an increase in followers, retweets, and engagement? As a brand, your ultimate goal is to use these metrics to increase sales. … Continue reading 10 Best Free Twitter Analytics Tools You’ll Love to Use
Quarantine Impacts Consumers’ Plans To Spend, Love For Brands by Laurie Sullivan @lauriesullivan, May 1, 2020 It shouldn’t come as a surprise to marketers that consumers are rethinking their discretionary spending habits. About 64% say they’re planning to cut their total spend, with 55% estimating they will cut at least 10% to 20%. One-third of … Continue reading Quarantine Impacts Consumers Plans To Spend, Love For Brands
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses. Bill Dinan on October 31, 2019 Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real … Continue reading Soapbox: Are we falling in love with technology or building what SMBs need?
Victoria Taylor — September 26, 2019 As of 2019, GIFs have been around for more than 30 years. The GIF, short for “graphics interchange format,” was a social media mainstay for most of its existence. In 2012 more and more email marketers decided to add GIFs to their emails, and the trend started gathering momentum … Continue reading 9 Best GIF Emails & Why You’ll Love Them
Who Do You Love — Google Or Adobe? by Ray Schultz , Columnist, June 20, 2019 Here’s something email marketing managers can ponder while sitting in their cubicles. Which has the better analytics platform: Adobe Analytics (AA) or Google Analytics (GA)? It’s likely that the average email manager has no control over the choice, although … Continue reading Who Do You Love — Google Or Adobe?