By Nate Berg The typical Ikea store is a vast, circuitous warehouse chock full of all the imaginable things one might need to fill up a house. Even a disciplined shopper with a precise shopping list can expect to spend a lot of time barreling through the average store’s hundreds of thousands of square … Continue reading Ikea has a plan for the office of the future, and it looks a lot like coworking
By Chris Morris November 20, 2023 It’s going to be some time before the dust settles from the implosion of OpenAI’s management suite, but (for the moment at least), Microsoft appears to be the clear winner from the AI imbroglio. As of Monday morning (and given the rapidly shifting landscape in this story, it’s … Continue reading Why Microsoft looks like the real winner in the OpenAI drama
OpenAI looks to expand Microsoft partnership, raise funding Radek Zielinski / Nov 13, 2023 OpenAI, the maker of the popular chatbot ChatGPT, is seeking to expand its partnership with Microsoft and raise additional capital from the tech giant and other investors, according to CEO Sam Altman. In an interview with the Financial Times published … Continue reading OpenAI looks to expand Microsoft partnership, raise funding
By Shalene Gupta October 31, 2023 Gender inequality is a global issue, but it doesn’t look the same everywhere. While on average there are about four women for every 10 men in a leadership role, in Asia this drops to one woman to every 10 men. Agoda, a travel platform based in Singapore, released … Continue reading What the workplace gender gap looks like in 10 countries across Asia
Spotify looks set to overhaul its royalty model next year It could implement minimum play thresholds and penalize distributors for streaming fraud. Mariella Moon Thu, Oct 26, 2023 NurPhoto via Getty Images Spotify’s royalty model will get a massive revamp next year to give “working artists” a bigger cut, according to Music Business Worldwide. … Continue reading Spotify looks set to overhaul its royalty model next year
This Is What An Advanced Attribution Model Looks Like by Laurie Sullivan , Staff Writer @lauriesullivan, September 21, 2023 Advanced attribution frameworks become more important as the advertising industry moves into channels that do not have the ability to click on media — at least for now — such as connected television (CTV) and generative artificial … Continue reading This Is What An Advanced Attribution Model Looks Like
By Allan Sloan July 28, 2023 We may be seeing a light at the end of the tunnel when it comes to the stock market. And it’s not from an approaching train. U.S. stocks are up nicely this year; we got good news this week about good growth in the gross domestic product (GDP); … Continue reading What recession? This already looks like a bull market
American Express Looks To Expand Program With Seasonal Offers by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2023 American Express continues to build out its Amex Offers program by providing a unique return on investment (ROI) for brands, as business partners have a better chance of their offer leading to a transaction, versus a click … Continue reading American Express Looks To Expand Program With Seasonal Offers
Everyone Looks Alike To Today’s Lookalikes by Dave Morgan , Featured Contributor, December 29, 2022 The following was previously published in an earlier edition of Media Insider. Predictive segmentation in advertising typically refers to the technique of identifying and bucketing audiences that are likely to share lifestyle and purchase behaviors and, therefore, be similarly … Continue reading Everyone Looks Alike To Today’s Lookalikes
Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions by Laurie Sullivan @lauriesullivan, November 16, 2022 Tripadvisor this week named a new CMO in an effort to bring together consumer and business-to-business marketing divisions — the first CMO hired since Matt Goldberg took the helm as president and CEO in July. As consumer … Continue reading Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
