Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. Tim Peterson on August 8, 2017 Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last … Continue reading Facebook looks to clean up Audience Network with higher standard for counting clicks
Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change. Eric Enge on March 2, 2017 If you follow the world of Google and search at all, you’ve heard about Google’s … Continue reading Do you know what a mobile crawl of your site looks like?
Jonathan Bright — December 14, 2016 Follow @SoutherlyComms— December 14, 2016 Each year, the Content Marketing Institute (CMI) neatly rounds things off by publishing the results of its regional Content Marketing: Budgets, Benchmarks and Trends marketer surveys. We wanted to digest the UK results more thoroughly, so we grabbed a few minutes with Lisa Murton … Continue reading The Content Marketing Institute Shows Us What Success Looks Like
Scott Barnett — November 11, 2016 Follow @scottabarnett— November 11, 2016 The side door challenge is the requirement that individual posts be as compelling as the publisher’s home page. Many publishers get links to their site from social media sites, which link directly to an individual post. Unfortunately, the bounce rate for readers who arrive … Continue reading LION Learnings #2 – Make Sure Your Side Door Looks Great
by Sydney Slavin July 23, 2016July 23, 2016 This post is geared to young professionals who are just beginning to build their LinkedIn network. Your LinkedIn profile is a great representation of your professional story, what makes you – you, and what differentiates you from the other 433+ million LinkedIn members. LinkedIn recently published interesting … Continue reading Your LinkedIn Profile Looks Good – Now What?
by Tim Peter April 5, 2016April 5, 2016 One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a “test and learn” culture is one where you put an emphasis on testing your assumptions about your … Continue reading What “Test and Learn” Looks Like in Practice
by Martha Spelman January 17, 2016 Follow @marthaspelmanJanuary 17, 2016 Business owners are always trying to see into the future. What’s the economy going to do? How can I grow my business? What new technology should I know about…and use? How do I keep customers satisfied and employees happy? What moves should my business make … Continue reading Small Business Survey: Here’s What 2016 Looks Like
by Jacob Shriar December 17, 2015 Follow @jacobshriarDecember 17, 2015 Happy holidays to everyone reading this. We wish all of you a beautiful holiday. Enjoy it with your family and friends. Here are the top qualities that Santa looks for when he recruits elves to work at the north pole. Hard-Working Santa needs to … Continue reading 9 Qualities Santa Looks For When Recruiting Elves [Infographic]
by Gail Graham November 22, 2015 Follow @GailGrahamUCNovember 22, 2015 I have a pet peeve. As a human being, regardless of my job, I want to feel respected and I admire sincere, polite behavior. Is that too much to ask? Increasingly, I have been besieged by vendors who want to do business with my team, … Continue reading What Really Bad Email Marketing Looks Like
Rick WhittingtonOctober 22, 2015 It takes the average person 0.5 seconds to form an opinion of your entire company brand based on your website. Additionally, 88 percent of consumers are less likely to return to a company’s website if they have a bad experience on their initial visit. How’s your company website? Website redesign can … Continue reading 5 Reasons Your Website Looks Like It’s Overdue for a Website Redesign