Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. Laura Collins on July 20, 2016 Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination … Continue reading Expanded Text Ads: Are they living up to the hype?
by Joana Ferreira November 22, 2015 Follow @JoanavsWorldNovember 22, 2015 “We live in a world where the notion of ambiguity has become a punchline. Turning to our smartphones when we need something – a forgotten word, a better price, a movie time – has become a reflex. We want things right, and we want things … Continue reading Why Brands Need to be Living in the Micro-Moment
Eating, sleeping, and moving around are relatively basic endeavors. A little tweak here and there can make a world of difference, though. By Doug Aamoth January 2, 2015 | 6:00 AM You don’t have to be a nut to be healthy. You just have to want to get healthier than you are now. Baby … Continue reading Free App Friday: 5 Tools For Healthier Living
By Mike Beauchamp, Published October 8, 2014 Conversation and context, the two C’s before content When you’re talking to someone, the context often serves as a bit of common ground to start the bonding; online the only thing you have in common for sure is that you are human and sharing a particular situation. If … Continue reading Don’t be A Zombie: Humanizing Content for the Living
