Tag Archives: Listening

How To Use Social Listening To Leverage Customer Conversations

Brooke B. Sellas — November 24, 2017 Follow @madSMscientist — November 24, 2017 Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to uncover and decode your brand mentions (and join the conversation). Get … Continue reading How To Use Social Listening To Leverage Customer Conversations

2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game

David Richeson — April 21, 2017 Follow @dricheson— April 21, 2017 Opinion: With a text-based analytics mindset, you can free yourself from the optimization hamster wheel Sigmund Freud once wrote, “Dreams are the royal road to the unconscious.” If he were alive today, he might say the same of our social media posts. Through language, … Continue reading 2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game

11 Lessons From Political Listening to Supercharge Your Digital Strategy

Augustus Franklin — February 16, 2017 Follow @augfrank— February 16, 2017 Long before the internet emerged as a powerful medium to reach out to your audience, political organizations invested in expensive broadcast campaigns. Politics has always been about listening. Woodrow Wilson, who was President of the United States a hundred years ago, said, “The ear … Continue reading 11 Lessons From Political Listening to Supercharge Your Digital Strategy

5 Social Media Listening Tools You Should Try This 2017

Alan Rita — January 6, 2017 — January 6, 2017 Success in social media marketing is all about forging meaningful connections with your audience. To do this, you should stop seeing social media networks merely as content distribution channels. You also need to listen to what users are saying, understand their pain points, and determine … Continue reading 5 Social Media Listening Tools You Should Try This 2017

The Insight Value of Social Listening

by Seth Grimes Follow @SethGrimesSeptember 20, 2016 The most interesting and useful insights to be gained via social listening — the best clues to consumer needs, attitudes, and intent — are linked to sentiment. Why? Because emotion drives consumer choice, which makes sentiment an important metric for consumer research, market insight, and customer engagement initiatives. … Continue reading The Insight Value of Social Listening