Tag Archives: Listening

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

The Complete Guide to Social Media Listening for Nonprofits

Anna Bredava September 15, 2020 While there are thousands of articles talking about various techniques and tools businesses can use to boost their profits, nonprofit marketing is a bit of an obscure topic rarely discussed in the wider marketing circles. When you think about successful marketing campaigns, it’s rare that your first example will be … Continue reading The Complete Guide to Social Media Listening for Nonprofits

Coronavirus on Social Media: A Social Listening Analysis [Infographic]

Julia Miashkova — April 16, 2020 Coronavirus is the buzzword of 2020. Like it or not, COVID-19 stirred the pot unlike anything most of us ever witnessed, cankering our minds, DMs, and social media feeds. While some people are dealing with the imminent implications coronavirus has brought onto their lives, others are looking at the … Continue reading Coronavirus on Social Media: A Social Listening Analysis [Infographic]

Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019  B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback