Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
Tag Archives: Listening
Social Listening Guide: 8 Ways Companies Can Use Social Data
Aleh Barysevich October 24, 2021 Social listening is a weird discipline. It’s so versatile that it can be tricky to define – or even narrow down to a brief list of benefits or use cases. One could say, social media monitoring lets you manage brand reputation; and while it’s true, reputation management is just one … Continue reading Social Listening Guide: 8 Ways Companies Can Use Social Data
The Complete Guide to Social Listening for Startups
Aleh Barysevich June 10, 2021 I’ll let you in on a little secret: I am very excited about this article. Here’s why: I am a fan of social listening, and while social listening can be useful for almost any business, for startups, it’s no less than life-changing. But let me start with the definition ? … Continue reading The Complete Guide to Social Listening for Startups
The Complete Guide to Social Media Listening for Nonprofits
Anna Bredava September 15, 2020 While there are thousands of articles talking about various techniques and tools businesses can use to boost their profits, nonprofit marketing is a bit of an obscure topic rarely discussed in the wider marketing circles. When you think about successful marketing campaigns, it’s rare that your first example will be … Continue reading The Complete Guide to Social Media Listening for Nonprofits
Why eCommerce Listening and Benchmarking is Critical for Brands
Boaz Grinvald August 7, 2020 In a span of only a few months, the online commerce space leaped years forward, to name a couple of examples: US online sales grew 76.2% year over year in June 2020, and Canada reports 110.8% growth year over year for May 2020. If you compare these numbers to last … Continue reading Why eCommerce Listening and Benchmarking is Critical for Brands
Are You Listening?
Graham Jones June 17, 2020 The other day I was on a Zoom call and, for the umpteenth time, I couldn’t hear what was going on. It’s not my aging ears that’s the problem, though. Instead, it is the fact that almost everyone on the call was speaking at the same time. So keen were … Continue reading Are You Listening?
5 Ways to Use Social Listening for SEO
Aleh Barysevich — May 19, 2020 To discover all ways in which you can use social listening to affect your ranking, we first have to clear up the meaning behind social listening. What is social listening? Social listening is the technology that lets the companies monitor social media platforms and other online sources for conversations … Continue reading 5 Ways to Use Social Listening for SEO
Coronavirus on Social Media: A Social Listening Analysis [Infographic]
Julia Miashkova — April 16, 2020 Coronavirus is the buzzword of 2020. Like it or not, COVID-19 stirred the pot unlike anything most of us ever witnessed, cankering our minds, DMs, and social media feeds. While some people are dealing with the imminent implications coronavirus has brought onto their lives, others are looking at the … Continue reading Coronavirus on Social Media: A Social Listening Analysis [Infographic]
Social Listening: The First Step to Social Selling
Jock Breitwieser — March 30, 2020 Social buying is not only a hot topic. It’s also the future of commerce. More than 74% of shoppers rely on social media when making purchasing decisions. This is in big part due to the democratic nature of social networks and unbiased reviews from users and social influencers. Equally … Continue reading Social Listening: The First Step to Social Selling
Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019 B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback