Tap into social conversations to make your B2B content strategy less risky and more relevant. Let your audience’s own words guide your content creation. Eric Dates on February 23, 2024 at 11:08 am | Reading time: 5 minutes Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate … Continue reading How social listening can be a B2B content marketing goldmine
Tag Archives: Listening
The new blueprint for customer experience: Always on, always listening
Customers now demand ultra-personalization and anticipation of needs before they arise. Explore how AI is making this possible for marketers. David Iscove on February 16, 2024 Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed … Continue reading The new blueprint for customer experience: Always on, always listening
Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
Social Listening Guide: 8 Ways Companies Can Use Social Data
Aleh Barysevich October 24, 2021 Social listening is a weird discipline. It’s so versatile that it can be tricky to define – or even narrow down to a brief list of benefits or use cases. One could say, social media monitoring lets you manage brand reputation; and while it’s true, reputation management is just one … Continue reading Social Listening Guide: 8 Ways Companies Can Use Social Data
The Complete Guide to Social Listening for Startups
Aleh Barysevich June 10, 2021 I’ll let you in on a little secret: I am very excited about this article. Here’s why: I am a fan of social listening, and while social listening can be useful for almost any business, for startups, it’s no less than life-changing. But let me start with the definition ? … Continue reading The Complete Guide to Social Listening for Startups
The Complete Guide to Social Media Listening for Nonprofits
Anna Bredava September 15, 2020 While there are thousands of articles talking about various techniques and tools businesses can use to boost their profits, nonprofit marketing is a bit of an obscure topic rarely discussed in the wider marketing circles. When you think about successful marketing campaigns, it’s rare that your first example will be … Continue reading The Complete Guide to Social Media Listening for Nonprofits
Why eCommerce Listening and Benchmarking is Critical for Brands
Boaz Grinvald August 7, 2020 In a span of only a few months, the online commerce space leaped years forward, to name a couple of examples: US online sales grew 76.2% year over year in June 2020, and Canada reports 110.8% growth year over year for May 2020. If you compare these numbers to last … Continue reading Why eCommerce Listening and Benchmarking is Critical for Brands
Are You Listening?
Graham Jones June 17, 2020 The other day I was on a Zoom call and, for the umpteenth time, I couldn’t hear what was going on. It’s not my aging ears that’s the problem, though. Instead, it is the fact that almost everyone on the call was speaking at the same time. So keen were … Continue reading Are You Listening?
5 Ways to Use Social Listening for SEO
Aleh Barysevich — May 19, 2020 To discover all ways in which you can use social listening to affect your ranking, we first have to clear up the meaning behind social listening. What is social listening? Social listening is the technology that lets the companies monitor social media platforms and other online sources for conversations … Continue reading 5 Ways to Use Social Listening for SEO
Coronavirus on Social Media: A Social Listening Analysis [Infographic]
Julia Miashkova — April 16, 2020 Coronavirus is the buzzword of 2020. Like it or not, COVID-19 stirred the pot unlike anything most of us ever witnessed, cankering our minds, DMs, and social media feeds. While some people are dealing with the imminent implications coronavirus has brought onto their lives, others are looking at the … Continue reading Coronavirus on Social Media: A Social Listening Analysis [Infographic]
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