Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare. Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid
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Meta employees say goodbye to perks like on-site laundry
Facebook gives Group admins new tools to block misinformation Admins can automatically reject posts that have been debunked by fact checkers. K. Bell @karissabe March 9th, 2022 Dado Ruvic / reuters Facebook is once again trying to stem the flow of misinformation within Groups. The social network is giving group admins new tools to help … Continue reading Meta employees say goodbye to perks like on-site laundry
Follow these 4 steps to handle the unexpected like a pro
By Rick Pastoor February 15, 2022 The fun part about living is that random things happen. Or, without getting into a big philosophical discussion here: The fact that we never control life is what makes it beautiful. But in our working life, it can get us in serious trouble. Making any type of … Continue reading Follow these 4 steps to handle the unexpected like a pro
Leaders: This is exactly what ‘more communication’ should look like
By Dustin York February 13, 2022 We’ve all seen the many articles during the past two years: “Internal communication is now more important than ever,” and “Leaders need to communicate with employees more than ever before.” These statements are true, but like many people, you may have found yourselves wondering, “Yeah, but what … Continue reading Leaders: This is exactly what ‘more communication’ should look like
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns. Henry Powderly on February 4, 2022 Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important … Continue reading MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
How to Cross-Sell and Upsell Your Products Like a Pro
Jared Atchison January 10, 2022 Cross-selling and upselling are two powerful ways to grow your business in 2022. These techniques involve getting your customers to spend more money on your site in exchange for extra value through your products or services. Before I explain how to use these strategies to grow your business, it’s vital … Continue reading How to Cross-Sell and Upsell Your Products Like a Pro
Another Year Like This Won’t Do
Nina Fountain December 18, 2021 Will this year be like last year? At the end of 2020 you probably heard this so often – “Hopefully it will be a better year next year”. So as 2021 has kicked off, people everywhere are anticipating a return to some sort of normal. However in late January this … Continue reading Another Year Like This Won’t Do
Your Managers Don’t Like Your Flexible Workplace
Nina Fountain December 5, 2021 A number of managers who work for you don’t like being required to manage remote teams. Managing remote workers goes against every fibre of their being. It feels like the opposite of everything they have been taught to do as a leader and manager. If you continue to require your … Continue reading Your Managers Don’t Like Your Flexible Workplace
When Do You Need to Start Treating Your Side Gig Like a Real Business?
Devin Partida December 2, 2021 Even before the ongoing COVID-19 pandemic, many people used their free time to engage in their passions. Whether knitting scarves and selling them on Etsy or doing home repair work for neighbors, side gigs are becoming more common for people with standard, 9-to-5 day jobs. Side hustles are great options … Continue reading When Do You Need to Start Treating Your Side Gig Like a Real Business?
Which Social Media Network Do Teens Like the Most?
Pam Hughes November 9, 2021 According to the latest semi-annual survey of 10,000 U.S. teens, Snapchat is still their favorite social media network. Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case. These results are … Continue reading Which Social Media Network Do Teens Like the Most?