Tag Archives: Like

B2B marketers should quit treating millennials like previous generations

B2B Marketing

It’s time to catch up with B2C players and speak their language. Keith Richey on March 11, 2019 In recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming household decision-makers. At the same time, they are becoming decision-makers for corporations and small businesses as well. In fact, 73 percent … Continue reading B2B marketers should quit treating millennials like previous generations →

In-store apps are now rated like products, Forrester report finds

Mobile Apps

Barry Levine on March 11, 2019  For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, … Continue reading In-store apps are now rated like products, Forrester report finds →

What the Digital Workplace of the Future Will Look Like

Work Environment

Zach Watson — March 1, 2019 — March 1, 2019 Artificial intelligence, automation, and machine learning technology are taking over manufacturing, service work, and many other essential business tasks, moving the world toward what some are calling a Fourth Industrial Revolution. Unlike the Industrial Revolutions of the 19th century or the digital revolution of the … Continue reading What the Digital Workplace of the Future Will Look Like →

Think like a search marketer to drive growth with YouTube

Youtube Marketing Strategy

Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Matt Lawson on February 25, 2019  Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important … Continue reading Think like a search marketer to drive growth with YouTube →

What does online lead generation look like in 2019?

Leads Generation

A good campaign uses optimized forms (the result of user testing), well-designed chatbots and a data processing strategy that provides useful insights. Alex Birkett on February 19, 2019  If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most marketing activities are fundamentally … Continue reading What does online lead generation look like in 2019? →

10 Reasons Why Digital Recruitment is Like Online Dating

Effective Hiring

Judith Bartel — February 19, 2019 — February 19, 2019 niekverlaan / Pixabay Let’s not fool ourselves, we are living in the 21st century. Digitalisation is all around us and digital technologies have become part of our daily lives. Our communication is based on Social Media platforms like Facebook, WhatsApp, Instagram and Twitter. We experience … Continue reading 10 Reasons Why Digital Recruitment is Like Online Dating →

Advice For Small Business Owners: How to Handle Your Financial Resources Like a Pro

Small Business Challenges

Hassan Mansoor — February 12, 2019 Follow @Hassan_Mansoor1 — February 12, 2019 Tracking finances is a crucial determinant of the success of any business, regardless of business size. When done right, finance management can fuel business growth by helping you reduce your expenses and utilize your financial resources for maximum benefits. Poor management, however, can … Continue reading Advice For Small Business Owners: How to Handle Your Financial Resources Like a Pro →

How You Can Be a Thought Leader, Even When You Don’t Feel Like an “Expert”

Leadership Skills

Liz King — January 5, 2019 Follow @lizkingevents — January 5, 2019 Veex / Pixabay It seems that everyone is obsessed with the words “influencer” and “thought leader”. Buzz words, yes. But a new concept? Absolutely not! Since the beginning of time, people purchase things from people they know, trust, and believe will do the … Continue reading How You Can Be a Thought Leader, Even When You Don’t Feel Like an “Expert” →

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