Andrew Gazdecki — February 23, 2018 Follow @biznessapps — February 23, 2018 Video marketing is here to stay; it’s an essential selling and marketing tool for any business. If you are wondering whether it’s worth investing in video marketing, the answer is yes. The numbers in support of video marketing are staggering: Video marketers get … Continue reading How To Make a Video Like a Professional For Under $250
JoAnn Corley — February 4, 2018 Follow @joann corley — February 4, 2018 Have you ever been around a person for a bit or walked into a room and said, “Boy I just feel some bad vibes.” Or, you spend time with someone and walk away thinking, “I feel so good when I’m around them.” … Continue reading Can You Read Human Behavior Like the Beach Boys?
Kristen Dunleavy — February 2, 2018 Follow @KristenWritesIt — February 2, 2018 Does the name Ned Ryerson ring a bell? If you are a fan of the movie “Groundhog Day,” it does. Ned is the insurance salesman famous for his “whistling belly button trick in high school” who hounds Phil Connors, portrayed by Bill Murray. … Continue reading Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products. Andrew Waber on January 31, 2018 Big brands have been talking for an awfully long time about “acting … Continue reading Big companies are treating Amazon like a branding channel
Personal Branding Blog — January 26, 2018 — January 26, 2018 Nobody likes to be a nobody, but unfortunately, that’s what you are at the beginning of the job search process, provided you’ve just joined the ranks of those in transition. Those who are the decision makers about your future do not initially know anything … Continue reading Do You Feel Like a Nobody?
Samantha Martin — January 12, 2018 Follow @Socially_Sam — January 12, 2018 Firstly, Happy New Year. Right, down to business. It’s that time of year when we do the whole new years resolutions, look with optimism to the year ahead and tell ourselves that this year we will be thinner/faster/richer/smarter or just not crying over … Continue reading How To Set Goals Like A Ninja
Dave Brock — January 11, 2018 Follow @davidabrock — January 11, 2018 We tend to think about organizational performance in terms of “bell curves” or some sort of distribution curve. The typical bell curve looks something like this: The performance of our people is on the X (horizontal) axis, the number of our people is … Continue reading What’s Your Bell Curve Look Like?
What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage. Scott Vaughan on January 8, 2018 The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, … Continue reading So, what’s it like to be a CMO of a marketing-focused business?
Brian Basilico — December 27, 2017 Follow @bbasilico — December 27, 2017 mohamed_hassan / Pixabay 168 Hours A Week We’re at that time of year where we’re trying to wind down this year and gear up for next year. The question I have for you today is, how would you like to improve your … Continue reading How Would You Like To Improve Your Business In The New Year?
Dave Brock — December 19, 2017 Follow @davidabrock — December 19, 2017 TeroVesalainen / Pixabay Recently, I read an article entitled, “The One Key Question You Must Always Ask A Prospective Customer; This simple (yet often overlooked!) question makes selling to your ideal clients or potential customers far easier and more effective.” After the drum … Continue reading “What Would You Like To Know Most About _________?”