Ashley Hill — March 20, 2020 The world is a crazy place these days, from school closures to restaurants and bars here in Massachusetts moving to take-out only. Everyone should be practicing social distancing which is why I’m continuing to avoid people like I always do and am staying at home. This is the time … Continue reading Humanize Your Business During a Crisis like COVID-19
Frederik Bussler — March 18, 2020 It’s been said that content marketing is the only form of marketing left, as it creates trust, builds relationships with your target audience, and is a high-conversion strategy. Trust is especially important in finance, as prospects are risking their financial security by doing business with you. On the flip … Continue reading What Financial Marketing Looks Like in 2020
Syed Balkhi — March 11, 2020 Smart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing to uninterested people, increases their open rates, boosts their click rates, and, most importantly, decreases their unsubscribe rates. Segmenting an email list drastically improves the effectiveness of their email … Continue reading 5 Opt-In Forms to Segment Your List Like a Pro
Jeff Furst — February 18, 2020 Recently I spoke at a British Columbia Contact Centre Association Learning Event. During the discussion, one of the attendees asked “how do you hire a candidate that will behave like other top performers in the contact center.” In this person’s organization, the selection process relies only on interviews. To … Continue reading How Do I Hire Job Candidates Who Will Behave Like My Top Performers?
Kevin Payne — February 7, 2020 Freelancing is rapidly gaining more traction – in fact, by 2027, over 50% of the entire US workforce is projected to engage in freelancing, whether part-time or full-time. And if you’re reading this now, you might either be a freelancer yourself or are trying to break into the gig … Continue reading 7 Ways to Market Yourself as a Freelancer Like a Pro
Arik Hanson — January 29, 2020 I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a professional sense). So, I see a lot of “interesting” behavior–especially among people who are often looking for a job! Now, I don’t claim to … Continue reading 6 Pro Tips for Using LinkedIn That Won’t Make You Look Like an Amateur
Esther Cohen — December 4, 2019 How will marketing change in the coming decade? What will the agency of the future look like in 2030? Find some answers in this thought piece. 2020. It just rolls off the tongue. Two decades into the new millennia. Three decades into the digital revolution. So much has changed … Continue reading Vision 2030: What Will the Agency of the Future Look Like?
Stefan Palios — November 18, 2019 Process at work was the innovation of the 19th and early 20th century. During the Industrial Revolution, the biggest compliment you could pay an entrepreneur was to say their business ran like a well-oiled machine. Each part did one specific thing over and over again. The same went for … Continue reading By the Tech: The Future of Work is Starting to Look a Lot Like the Past
Advertising (Like Journalism) Isn’t Perfect by George Simpson , Featured Contributor, October 31, 2019 Clickbait used to be the hallmark of sites like BuzzFeed and The Daily Mail, but apparently The New York Times is not above it, with a headline the other day that read “The Advertising Industry Has a Problem: People Hate Ads.” … Continue reading Advertising (Like Journalism) Isn’t Perfect
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help