Tag Archives: Like

‘Bouncing back’ is a myth. Here’s what real resilience looks like

April 17, 2026 ‘Bouncing back’ is a myth. Here’s what real resilience looks like BY The Conversation When Maria looked at herself in the mirror for the first time after her mastectomy, she stood very still. One hand rested on the bathroom counter. The other hovered near the flat space where her breast had been. The … Continue reading ‘Bouncing back’ is a myth. Here’s what real resilience looks like

AI is reshaping what entry-level marketing work looks like

AI is transforming entry-level marketing roles from execution to oversight, forcing teams to rethink how junior talent contributes and grows. By Melissa Reeve    Published on March 19, 2026 Last updated on March 25, 2026   Digital marketing is undergoing the most drastic capability upgrade in its history, and it is fundamentally changing what entry-level … Continue reading AI is reshaping what entry-level marketing work looks like

Why the future of marketing looks like product management

Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey. By Melissa Washburn March 10, 2026   If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts. Then we became integrated, growth and performance … Continue reading Why the future of marketing looks like product management

How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays

How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays by Laurie Sullivan , Staff Writer, February 5, 2026 Across the U.S., football fans are preparing to spend this Sunday enjoying Super-Bowl-related activities. Think about it. AI-driven ad targeting is like a quarterback running an offense: reading the defense in real-time, adjusting the play at the … Continue reading How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays

What Does Today’s Marketing Performance Look Like?

What Does Today’s Marketing Performance Look Like? by Laurie Sullivan , Staff Writer, November 28, 2025 Marketers using an integrated framework or digital platform that consolidates data, processes, and tools from various sources into one view to manage and improve performance across different domains face fewer barriers when it comes to proving value for the company. … Continue reading What Does Today’s Marketing Performance Look Like?

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration. EDB Postgres AI on November 20, 2025   For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and … Continue reading The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

Most marketers think consumers like AI, few consumers agree.

Marketers may be bullish on AI’s customer experience benefits—but consumers aren’t feeling it, and the disconnect could cost brands their credibility. Constantine von Hoffman on November 21, 2025   MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers’ perceptions of AI’s impact on customer experience … Continue reading Most marketers think consumers like AI, few consumers agree.