Akvile DeFazio June 30, 2021 When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you … Continue reading 6 Free and Low-Cost Ways to Design Facebook Ads Like a Pro
Janet Fouts June 16, 2021 After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma. From the pandemic, societal issues, unfamiliar … Continue reading What Will Postpandemic Work Look Like? It’s Up to You.
Mukesh Gupta June 7, 2021 One of the skills that all of us need to develop as we want to be and behave like a leader is to develop the skills of an improv actor. The foundational aspect of any improv actor is the ability to be fully present in the moment and respond to … Continue reading Being a Leader is Like Being an Improv Actor
Amanda Amore May 9, 2021 Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! … Continue reading Reducing Unsubscribe Rates like an Email Marketing Expert
Rohia Munavar May 2, 2021 Imagine starting your workday, being bombarded with a ton of emails, pings and messages on various platforms that you use, all from the same person, asking you for updates on nineteen different things. And the most annoying part is that they aren’t even your manager/ boss and you aren’t really … Continue reading The Coworker Who Acts Like Your Boss: Signs To Recognize The Toxicity & Ways To Deal With It
Achim Nowak April 28, 2021 You didn’t see it coming. The sudden restructuring at work. The sale of an entire business unit. The firing of a beloved leader. You think you’re cool with change. Or so you tell yourself. This isn’t your first time at the rodeo. Yup, been there, done that. Your first reaction … Continue reading 5 Ways to Align With Change We Don’t Like
James O’Flaherty April 18, 2021 Large global events tend to accelerate developing societal norms. In our case, the pandemic accelerated the norm of remote work. It did so in a jarring manner that required rapid adjustment, creativity, and leadership. However, in many cases, the adjustment to a virtual work environment was not meant to be … Continue reading Returning to the Office Like It’s 2019?
Jonathan Crossfield April 14, 2021 Social media marketing is all about capturing and holding interest. This is even more true of short-form video formats like Instagram Reels or TikTok. If your video can’t capture the viewer’s interest within a couple of seconds, they’ll likely scroll right past to that funny lip synch gag further down … Continue reading Using Reels to Generate ‘Know, Like and Trust’ (with Examples)
Monica Patterson March 29, 2021 Organizations issue requests for proposals (RFPs) because they have a problem that cannot be fixed internally. A big problem. That will cost lots of money. This isn’t calling a plumber to fix a clog. This is soliciting bids from multiple contractors for complete remodels, or to construct full-on additions. RFPs … Continue reading How to Respond to an RFP Like an All-Star Champ
Nicole Blanckenberg February 5, 2021 Want to know how to perform a Google Shopping audit like a pro? You’ve come to the right place. When it comes to Google ROAS, almost nothing beats the power and automation of Shopping campaigns. However, despite Shopping’s automation capabilities, it is still vital to manage and optimize these campaigns … Continue reading How to Audit Google Shopping Ads Like a Pro [+ Optimization Tips]