Prediction market ads surge as March Madness betting hits record levels Suswati Basu Legal sports wagering in the United States keeps expanding as the NCAA basketball tournaments approach, but the industry’s main trade group says a new wave of prediction market advertising could complicate oversight and weaken consumer protections. Fresh estimates from the … Continue reading Prediction market ads surge as March Madness betting hits record levels
Tax Anxiety Raises Search Levels by Laurie Sullivan , Staff Writer, February 17, 2026 It’s time for financial institutions to step up and become experts to help business marketers and those filing individual returns to prepare for filing deadlines. Many of the changes in 2025 tax laws from passage of the One Big Beautiful Bill … Continue reading Tax Anxiety Raises Search Levels
October 11, 2025 Trump’s promised 100% tariff on China is escalating the trade war to new, turbulent levels On Friday, U.S. President Donald Trump lashed out at Beijing after China said it would tighten control over rare earth mineral exports.
A new report finds full-stack marketers need more help from tools and leadership. Mike Pastore on June 3, 2025 Full-stack marketer is an increasingly common term for marketing professionals who combine various marketing disciplines into a single skill set. But these Swiss Army knives of modern marketing say the lack of clarity from leadership … Continue reading Full-stack marketers need support at the organizational and technological levels
Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl. Chris Wood on September 18, 2024 This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, … Continue reading CTV viewership rebounds to near pandemic-era levels
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it’s important. Darrell Alfonso on February 23, 2022 Marketing operations can be a confusing subject. You will probably get blank stares when explaining marketing operations to someone else, especially if that someone is not in marketing … Continue reading How to explain marketing operations at different levels: From children to experts
