Mukesh Gupta — June 11, 2020 Premise: We are living in a world where a lot of organisations are being forced to transform the way they operate. As we all know, being forced to change is not a good place to be in. The ability of leaders to lead their organisation through this transformation process … Continue reading Lessons in Leading Transformation
Bob Van Rossum — May 8, 2020 As reports of COVID-19 continue to consume attention, too many organizations are making decisions based on fear. MarketPro has shed some light on the Coronavirus outbreak approach for all the businesses looking to make a comeback. The key argument taken from the article is that in order to … Continue reading Are You Leading With Fear or Investing to Grow By Hiring via Online Interviews
Paul Keijzer — April 19, 2020 The COVID-19 outbreak has forced millions of employees to work from home, as a result of which managers across the world are preparing to effectively lead their virtual teams. If you’ve never led a team of remote workers before, this may be a little challenging for you. Even worse, … Continue reading 3 Mistakes to Avoid When Leading a Team Virtually
Leading Website Design Firms and What They Do for You Jawad Alalawi, March 27, 2020 An effectively designed website appeals to your customers and leads to improved profits. Unfortunately, many website owners focus on designs that appeal to their own tastes and miss out on increased business. This is one of the most important reasons for … Continue reading Leading Website Design Firms and What They Do for You
Mukesh Gupta — March 11, 2020 Premise: I was talking to one of my friends about leadership and what it means to be a leader and is there a distinction between being a leader and the act of leading. What follows is my understanding of the difference. Would be a great to riff at this. … Continue reading The Act of Leading Vs Being a Leader
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Dr. Kathleen Allen — November 5, 2019 Follow @LeadingRoots It’s that time of year when the leaves are turning from their familiar greens to vibrant shades of red, orange and yellow. With this striking change, nature reminds us how beautiful the act of letting go can be. This adaptation to environmental change is inherent to … Continue reading Leading, Adapting and Letting Go by Autumn’s Example
Leading The Pack: How Brands Drive Quality Leads by Ray Schultz , Columnist, August 27, 2019 It’s one thing to generate leads. It’s another to turn those leads into paying customers. But most brands are at least pretty good at it, judging by Strategies, Tactics and Trends for Lead Generation Quality, a new study by … Continue reading Leading The Pack: How Brands Drive Quality Leads
Sarah Bircher — August 7, 2019 — August 7, 2019 Tumisu / Pixabay The best manager I ever had used to start our one-on-one meetings with this reminder, “Please let me know if I need to change my approach to help you be successful.” It was her way of practicing one of her guiding philosophies … Continue reading Changing Your Approach: Leading Different Processing Styles
Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands
