Tag Archives: Lead

🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)

Google Tools

  How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)   Wisam Abdulaziz   Nov 5, 2025     Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly.At Search Engine People, we audit hundreds of paid search accounts every year to uncover … Continue reading 🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step) →

Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)

Meta-Facebook

Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back. Mike Pastore on October 30, 2025   Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just … Continue reading Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right) →

Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why

Partnerships

October 23, 2025 Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why David Ellison’s Paramount Skydance is seen as the top contender to buy Warner Bros Discovery, with analysts and experts saying the tech scion’s access to deep pockets and Washington ties give him an edge in what could be … Continue reading Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why →

Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates

AI Evolution

The September update focuses on practical, long-requested updates and fewer show stoppers than August. Tyler Samani-Sprunk on October 16, 2025      If HubSpot’s August 2025 update was the fireworks show, September is the cleanup crew: tidy, practical and exactly what your teams need to move faster with fewer mistakes. This month’s highlights bring long-requested reporting, … Continue reading Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates →

I’m a SWAT team commander turned CEO. Here’s how I lead in a crisis

Leadership Skills

August 25, 2025 I’m a SWAT team commander turned CEO. Here’s how I lead in a crisis BY Adam Contos When the world stops making sense and everyone’s looking to you for answers, that’s when real leadership begins. I learned this in the most extreme of circumstances—first, as a SWAT team Tactical Commander where split-second decisions … Continue reading I’m a SWAT team commander turned CEO. Here’s how I lead in a crisis →

Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations

ChatGPT Under Fire

Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations by Laurie Sullivan , Staff Writer, August 21, 2025 OpenAI continues to experiment with presenting the most critical information and sources first, as the company weighs the impact of citation on publishers and websites. It’s a shift toward sites that provide answers to queries. … Continue reading Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations →

How to lead hybrid teams of employees and independent consultants

Leadership Skills

August 01, 2025 How to lead hybrid teams of employees and independent consultants BY Mike Doud After 25 years helping companies build teams, I’ve seen white-collar work evolve through tech booms, market crashes, and management fads. But today’s shift is more foundational: hybrid teams—made up of both full-time employees and independent consultants—are becoming the new norm. … Continue reading How to lead hybrid teams of employees and independent consultants →

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based

Leads Generation

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based →

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)

Leads Generation

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD) →

Random Posts on