Mikel Bruce — March 31, 2020 The final days before the launch of a new website can be as exciting & intense as the final quarter of a high-profile basketball game: the stakes just keep getting higher. For weeks or even months, the client and the web design team work towards launching a beautiful new … Continue reading How to Prepare for a New Website Launch
Christa Tuttle — February 11, 2020 While a product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room for growth and potentially missed opportunities that may go unnoticed or unrecognized until the product/service has already launched. In preparing … Continue reading 4 Essential Growth Areas for Any Product Launch
Roman Kniahynyckyj — February 6, 2020 After months of planning, design, and development, you’re finally ready to launch your website. Congratulations! Reaching this milestone took months of diligent work and is an achievement worth sharing. But you shouldn’t just go live and hope people stumble across your new site. You should spend some time strategizing … Continue reading Create a Launch Strategy for Your New Website
Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch
Victoria Taylor — February 1, 2020 Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Launching a new product into a world with an estimated 1.92 billion global digital buyers can be intimidating. The Harvard Business Review found that about 75% of … Continue reading How to Create a Successful Marketing Strategy for a New Product Launch
Thomas Griffin — January 22, 2020 You don’t need to have a completed website before you can start to build leads for your business. In fact, you can leverage your upcoming website launch to generate a buzz and create leads. Starting your marketing activities before your launch is game-changing for two simple reasons: You’re not … Continue reading How to Build Leads Before a Website Launch
Syed Balkhi — December 6, 2019 Follow @SyedBalkhi There are a ton of websites online. In fact, according to Mill for Business, as of January 2019 there were 1,518,207,412 websites in the world and there are approximately 380 new websites created every minute! As you can imagine, as a new website owner, it can be … Continue reading How to Create Buzz for Your Website Launch in 2020
Christa Tuttle — October 22, 2019 Preparing your business up to the point of launching it requires plenty of long hours, careful planning and hard work to make your big day seem effortless and polished. A really successful launch can make it all worth it, and can help put your company on the right foot … Continue reading How to Promote Your B2B Company Launch Using Digital Marketing
Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers
The features are available to the small set of brands testing Instagram checkout. Ginny Marvin on September 30, 2019 at 12:51 pm Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire … Continue reading Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders
