Athena from Zeta brings voice-powered intelligence straight into marketing workflows. Mike Pastore on October 10, 2025 Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a “superintelligent” agent with access to Zeta’s data cloud … Continue reading Zeta Global unveils ‘superintelligent,’ natural language AI agent
If you’re a marketer up to the task of learning it, R is useful for statistical computing and data analysis. MarTechBot on February 24, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to … Continue reading What is the R programming language, and how is it used in marketing?
Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions. Chris Robson on January 24, 2025 Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, … Continue reading How to use modern language models for enhanced sentiment analysis
Microsoft Trained Small Language Models To Process, Better Understand Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2024 Microsoft improved Bing with new large language models (LLMs) and small language models (SLMs), which the company says helped to reduce latency and cost associated with hosting and running search. “Leveraging both Large Language Models … Continue reading Microsoft Trained Small Language Models To Process, Understand Search Query Responses
Microsoft Tests A Small AI Vision Language Model by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2024 Florence-2, a type of artificial intelligence (AI) called a vision language model, can create content for marketing, advertising, and storytelling by understanding text prompts that can generate images. Behind Microsoft’s push into all things AI, the company released research this … Continue reading Microsoft Tests A Small AI Vision Language Model
Large Language Models Have A Unique Voice That Technology Can Detect by Laurie Sullivan , Staff Writer @lauriesullivan, May 31, 2024 Artificial intelligence (AI) has come under fire lately, whether it is OpenAI’s technology mimicking the voice of Scarlett Johansson or concerns around voice selection processes, or copyright content infringement for audio, video and text. … Continue reading Large Language Models Have A Unique Voice That Technology Can Detect
Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market. Kim Davis on April 26, 2024 Phi-3-Mini is the first in a family of small language models Microsoft plans to release over the coming weeks. Phi-3-Small and Phi-3-Medium are in the works. In contrast to large language models … Continue reading Microsoft unveils a new small language model
Persuade Me: AI’s Large Language Models Become Persuasive by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2024 As Google continues to roll out new products and features wrapped in artificial intelligence, one artificial intelligence (AI) startup gaining traction keeps talking about how its large language models have become more persuasive. New research from Anthropic posted … Continue reading Persuade Me: AI’s Large Language Models Become Persuasive
Mozilla’s Future In Chatbots, Large Language Models by Laurie Sullivan , Staff Writer @lauriesullivan, November 17, 2023 Saoud Khalifah, founder of Fakespot and director at Mozilla, hacked through his teenage years, worked as a software engineer at companies like Goldman Sachs, and eventually built a data analytics company that uses artificial intelligence (AI) to identify fake reviews, unreliable … Continue reading Mozilla’s Future In Chatbots, Large Language Models
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Angel Niñofranco on May 18, 2023 Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it … Continue reading How to scale the use of large language models in marketing
